Abstract
The aim of implementing this service program is to help solve the problems faced by MSMES in Batam City, especially in digital marketing. The MSMEs targeted are Harum Bakery which focuses on the bread sector. Previously, Harum Bakery's sales system was still based on a consignment system in minimarkets, markets and supermarkets. Since the beginning, Harum Bakery has only used traditional marketing methods, namely word of mouth. Therefore, in this activity the author will help design and implement digital marketing at Harum Bakery. The method used in this activity is observation and interviews with MSMEs owners. The results of this activity prove that the application of digital marketing can provide many benefits for Harum Bakery, such as increasing revenue or product sales, reaching a wider range of consumers, increasing brand awareness, and being able to compete with other competitors.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
