Abstract
The purpose of this research is to know the relation between website layout design, attitude and repurchase intention. The research is targeting the customer of lazada.co.id who domiciled in Bali. Sample’s size of the research is 90 respondents with non-probability sampling method Process of collecting the respondent’s data is by distributing questionnaire. Partial Least Square and Sobel test are used or the instrument’s research. Result of analysis shown that direct relation between website layout design, attitude and repurchase intention have significant positive relation. While, the indirect relation, attitude able to be mediation variable that associated two variables, such as website layout design and repurchase intention. It describes repurchase intention will increase if positive attitude of lazada.co.id customer also increase as the impact of well display of website layout design.
 Keywords: website layout design, attitude, repurchase intention
Highlights
The purpose of this research is to know the relation between website layout design
The research is targeting the customer of lazada.co.id
who domiciled in Bali
Summary
Lazada.co.id adalah website yang nyaman untuk saya. Saya akan melanjutkan untuk membeli produk pada Lazada.co.id di masa yang akan datang. Sepertinya saya akan tetap membeli produk dari Lazada.co.id di masa yang akan datang. Menunjukkan bahwa seluruh instrumen dalam penelitian memiliki angka Pearson Correlation yang lebih besar dari angka 0,30. Berdasarkan hasil tersebut dapat disimpulkan bahwa seluruh instrumen variabel dalam penelitian ini adalah valid sehingga dapat digunakan sebagai instrumen penelitian. Dari hasil tersebut menunjukkan bahwa semua instrumen reliabel atau kehandalan dalam mengukur variabel dalam penelitian ini, sehingga variabel-variabel tersebut dapat digunakan untuk melakukan penelitian. Kuesioner yang disebarkan memuat pernyataan-pernyataan yang berhubungan dengan variabel yang diteliti, yaitu website layout design, sikap, dan niat beli kembali untuk mengetahui penilaian pelanggan mengenai variabel-variabel tersebut. Dalam rangka mendeskripsikan penilaian responden mengenai variabel-variabel dalam penelitian perlu dilakukan penggolongan jawaban responden ke dalam 5 skala pengukuran
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