PEPSI AND FLEXIBLE MARKETING STRATEGY IN PAKISTAN – AN ERA SPANNING THREE DECADES

The alternative rough rice marketing and storage strategies were evaluated using three methods of analysis. The methods used in this study were MOTAD, simulation, and stochastic dominance. Historical rough rice prices from 1980/81 - 2000/01 was used and tested for trends and seasonality in order for the methods to be formed properly. SAS was used to verify that the data used in this study did not follow any time trend or reflect seasonality. MOTAD, simulation, and stochastic dominance were used to determine the most efficient marketing and storage strategy that will enable rice farmers to make the best decisions and earn the highest average net returns. Results from the MOTAD analysis suggest that producers should take 100% of their loan deficiency payment in August. This study defined loan deficiency payments and storage usage as a type of marketing strategy. Once the statistical results clearly showed that loan deficiency payments were best taken in August, it was not utilized as a marketing strategy in the simulation analysis. The simulation analysis utilized fixed and flexible marketing strategies that incorporated storage usage. The fixed strategies were modeled and gave the lowest average returns. As more and more flexible strategies were incorporated into the study, average returns increased. When world export, production, and ending stock flexible strategies were incorporated, the average net return increased dramatically. The results of the simulation analysis were tested using first degree stochastic analysis. The stochastic analysis and simulation analysis both chose the same marketing strategy as the most efficient strategy a farmer should adopt. Results of this study indicate that farmers who store rice earn higher average net returns when they pay attention to monthly marketing year prices. Farmers that do not store rice should sell 100% of the rough rice in August. The study also suggests that average net returns are higher when loan deficiency payments are taken in August. These results are consistent with a similar study conducted on rice marketing strategies.

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

As consumer attitudes change towards healthy consumption, this has led to the development of the healthy beverage industry. Genki Forest’s sugar-free beverages are the leading product in this industry. Therefore, this paper focuses on studying and analyzing the marketing strategies of the Chinese soft drink brand Genki Forest in the current consumer environment. Research data in recent years has shown that traditional carbonated beverages in China have failed to meet consumer demand and have shown negative growth for three consecutive years. In a consumer environment where the conventional beverage industry is gradually falling out of favor, the emergence of Genki Forest diet soft drinks has broken this trend. The brand uses new media as its primary marketing strategy, focusing on Japanese moe culture, aligning with today’s youth’s collective aesthetic and consumption tendencies. However, the brand’s use of disinformation for promotion can lead to a loss of brand credibility. Therefore, a detailed analysis of the brand’s marketing strategy will help understand today’s current situation and trends in the soft drinks industry. This paper uses secondary data as the primary research data and comprehensive analysis of the brand. These analyses have concluded that the brand’s marketing strategy is forward-looking and innovative. It is closely aligned with modern Internet thinking to achieve a marketing approach more in line with the preferences of today’s youth. At the same time, the brand has chosen to use online e-commerce platforms as the primary sales channel to effectively avoid the traditional sales methods of the beverage industry to occupy the conventional market.

"Flavored carbonated beverages" are popularly known as "Soft Drinks" which typically contain carbonated water, a sweetener, and a flavouring agent. It may also contain caffeine, coloring, preservatives, and other ingredients. Soft drinks are the beverage of choice for millions of people, second only to water. The first marketed soft drinks in the Western world appeared in the 17th century, which were made of water and lemon juice sweetened with honey. There are no nutritionally beneficial components in soft drinks. Soft drinks mostly consist of filtered water and refined sugar. Bisleri International (Bisleri) re-entered the Indian soft drink market in February 2016 with the introduction of "Bisleri Pop." Bisleri, on the other hand, will face a number of hurdles in the coming days. To begin with, two multinational corporations (MNCs), Coca-Cola and PepsiCo, dominated the price and flavour pyramid in India's soft-drinks market. The case study of BISLERI POP, an Indian carbonated soft drink firm, focuses on some of the main problems, such as the company's competitive position, the strengths and weaknesses of its marketing strategies, consumer awareness, customer perception, cultural differences, and so on. This study was conducted using a descriptive research design. Google and other web sources were used to get primary data. In order to do a comparison analysis, information from Bisleri Pvt. Ltd. and other websites is used. Even though Bisleri Pop is one of the most well-known and respected bottled water brands in India, most people were not impressed by it.

The region of Vojvodina is considered to be very favorable for honey production, whereby the area of Fruska Gora is primarily considered as the most bountiful. However, one of the key problems that honey producers encounter is the lack of understanding of consumer behavior and therefore inability to create appropriate marketing strategies and programs. Therefore, the aim of this paper is to provide assistance to honey producers in Vojvodina, to lime honey producers from Fruska Gora with protected geographical origin in particular, to identify the motives, attitudes and buying habits of consumers of honey in Vojvodina. The conclusion is carried to summarize the obtained results about what type of honey consumers in Vojvodina buy, why, where, when, how often and what are their attitudes toward the introduction of a new brand of honey. Moreover, it presents the basic guidelines to honey producers for the improvement of marketing strategies and marketing programs.

This research paper aims to study and investigate the soft drinks market in Thailand, mainly focus on the cola market and analyze how promotion effect on consumers' buying behaviour. Due to the reasons such as growing health awareness among consumers, the new sugar tax policy besides rising maturity can make together challenges with chances for firms, each company uses a variety of sales promotional activities throughout these years to gain the biggest piece of the market share in the soft drink industry. This study will emphasize the overall operating activities and marketing strategies of Haad Thip Co. Ltd, the bottler of Coca-Cola Company. As the soft drinks manufacturing is highly competitive, the company needs to emphasize especially on continuous advertising and sales promotions to keep the market share. Although the company uses a variety of promotion mix strategies to gain brand recognition and customers' loyalty, there's arise one question 'Does promotion mix impact on the consumption of soft drinks' and I will answer my research question with a qualitative approach through macroeconomic analysis part, contains economy of Thailand, soft drink industry in Thailand, southern Thailand market and marketing strategies analysis part, includes a market situation, competition within soft drink industry, product life cycle, STP analysis, consumer behaviour, SWOT analysis, Promotion mix analysis. Moreover, as every move of its competitors has considered having directly significant effects on the company, particularly the main competitor of Coca-Cola namely Pepsi Co. and so, I will also analyze the strategies used by the company compared with its competitor to get largest market share.

Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm performance. Deduction from existing literature enabled a construction of a conceptual model that explains overall firm performance. Promotion, pricing, distribution, and product standardization and adaptation have an impact on sales, customer and financial performance of firms. The study suggests that the impact is mediated by marketing strategy implementation success. At the same time the impact of moderating factors of product homogeneity, stage of product life cycle and competitive intensity are present.

The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and accents, which should be taken into account during changes in the marketing program, are specified as follows: service; client orientedness; strong ties with clients on one hand and partners, shareholders, investors, suppliers on the other hand; Internet marketing; branding; development of related applications. The process of implementing the relationship marketing is considered, the main purpose of which is to increase the competitiveness and profitability of the enterprise by meeting the needs of client?le and preserving the existing customers. The existing possible marketing strategies of relationship marketing that can serve as a basis for the company’s marketing program are examined: the main strategy of service; adjustment of relationship; service improvement; pricing of relationships; internal marketing. Taking into account the carried out researches, the necessity to amend the marketing program of the enterprise is substantiated, it is determined that the operator’s application of the specified conception in the marketing of the company increases profitability, brand loyalty, encourages greater differentiation of goods/services, and gaining competitive advantages. To maintain the relationships, a good service is needed – this will become one of the leading benchmarks and priorities as to the changes in the company’s marketing program. To achieve the goal set, it is necessary to improve the existing marketing program of the company in accordance with the new conception.

For multinational corporations, marketing is a complex and challenging process. Companies must develop localized marketing methods that consider cultural differences, language barriers, and varying consumer behaviors when conducting business in different countries. As one of the world's largest soft drink manufacturers, Coca-Cola has a significant global market share and a broad consumer base. The company's success around the world is largely due to its different marketing strategies implemented in various countries. This study aims to use the 4Ps model to explore Coca-Cola's marketing strategies in China and the United States and analyze the differences between their strategies. By understanding their approach to market changes and challenges, this study can provide more scientifically effective marketing strategies for Coca-Cola's future development in the Chinese and American markets. This article briefly outlines the soft drink markets in China and the United States, as well as the differing marketing approaches due to cultural differences. Through the use of the 4Ps framework to analyze and evaluate Coca-Cola's marketing strategies, people can understand how Coca-Cola responds to change and challenges. Based on this analysis, the article emphasizes the importance of cross-cultural marketing in the context of globalization. Other multinational corporations can learn from successful brands like Coca-Cola by adjusting their marketing strategies to meet local demand while maintaining brand consistency.

With the recognition of populism emerging in varied forms across the Global South, the lacuna of research on populism in Asia is gradually filling. Yet, research on populism in Pakistan is still limited and focused mostly on the singular case of former Prime Minister Imran Khan and his political party Pakistan Tahreek-e-Insaaf (PTI). There is much lesser attention to the populism of Tahreek-e-Labbaik Pakistan (TLP), a far-right movement-turned-party. This paper addresses this gap by comparing the two cases of populism in Pakistan – PTI and TLP – to outline the similarities and differences in their characterization of “the people,” “the elite” and “the others,” using the framework of civilizational populism. The comparative analysis of public discourse of the leadership of two parties shows an extensive use of civilizational rhetoric by both parties, with varying degrees of religious sloganeering, to cater public support. Civilizational dimension forms an overlay over the vertical-horizontal dimensions of populism. Given that 2023 is the election year in Pakistan and both parties are planning to contest elections, this is a timely piece to warn about the treacherous trajectory taken by Pakistani politics.

Sugar Folks is an online MSME snack food business, situated in North Jakarta, established in 2020, and specializes in premium and artisan soft-baked cookies. However, Sugar Folks is incapable to achieve stable sales outside holiday seasons despite of new product launch and marketing activities. The objectives of this research are to expand Sugar Folks business in the snack food industry and to increase Sugar Folks’ sales, revenue, and profit. Therefore, new marketing strategy is proposed to address the business problem using internal analysis and external analysis. Qualitative research method in the form of interviews is used to learn customer’s insights about Sugar Folks. The reason behind Sugar Folks incapability to achieve stable sales outside holiday seasons are caused by its products and its marketing program as well as having no physical presence and lack of human resources. Through internal analysis and external analysis, the SWOT analysis is completed. The business strategy selected for Sugar Folks emphasized on marketing strategy. Thus, the research is revising Sugar Folk’s current marketing strategy with a newly improved marketing strategy.

The purpose of this research is to find out customer satisfaction of Nu Green Tea drinks through marketing programs and marketing budgets. As Marketing operational audit can use not only financial data as a key performance indicator. Data obtained by distributing questionnaires to several customers, namely traditional shops or agents that have been determined. The analysis used descriptive analysis method with describe quantitative analysis approach or describe the object of research to find out how effective and efficient the marketing program is on the marketing budget. Among of the results show that Marketing programs and marketing budgets simultaneously have a positive and significant impact on customer satisfaction . Marketing programs are influenced by the existence of programs that include the development of human resources on the internal part, including marketing training. Marketing training, among the others, is to improve quality in order to improve the best sales performance by selling effectively and productively. Identifying the target market will help in developing an effective marketing strategy. Introducing products to consumers, promoting consistently, continuously, and in creative ways. Internet marketing is one of marketing strategy that is very effective, knowing the tastes of customers and customer needs by placing on social networking sites.

Subject area Marketing. Study level/applicability Advanced undergraduate students, MBA students, and business executives interested in enhancing their knowledge and skills of consumer behavior analysis, and marketing strategy and execution in a developing country market. Case overview Tata Motors Chairman, Ratan Tata, noticed that Indian families with three and four family members often commuted on a two-wheel scooter or motorbike. He had a vision to make a safe family transport for the Indian masses, a four-wheel vehicle made from scooter parts. His engineers took about five years (2003-2008) to develop the product. On January 10, 2008, Tata Motors publicly announced the Nano at the 9th Auto Expo in New Delhi at the target price of Rs 100,0000 ($2,500), unarguably the world’s cheapest car. Deliveries of the Nano began in June 2009. The initial target market for the Tata Nano was comprised of individuals and families who relied on a two-wheeler for transport. The value proposition was a safe, affordable, and attractive car. Initial reactions from industry analysts, dealers, and consumers were overwhelmingly positive. In February 2010, Carl-Peter Forster (born in the UK and raised in Germany) was appointed Group CEO of Tata Motors. Monthly sales kept increasing until a high of 9,000 units in July 2010, then there were consistent declines for the next four months to just 509 units in November. In December 2010, ten months after being on the job, Carl-Peter Foster had to turn around the sales performance of Tata Nano. Expected learning outcomes Get students to appreciate the importance of understanding consumer behavior in the design and execution of marketing strategy. Get students to understand the concept of value and how it is important at any price level, especially in comparing and contrasting consumer behavior across developed and developing country markets. Get students to understand how marketing strategy is designed (target market selection and positioning) and executed after understanding consumer behavior. Get students to understand how the marketing programs (marketing-mix) reinforce product positioning. Supplementary materials Teaching notes.

Bangladesh possesses immense potential to become a leading global exporter of banana fiber, a versatile and eco-friendly natural fiber derived from banana plants. This study comprehensively evaluates the marketing and promotional strategies that can drive increased production capacity and export of Bangladeshi banana fiber. Through an extensive analysis of domestic production scenarios, competitive landscapes, international market trends, and stakeholder inputs, this research uncovers a positive correlation between strategic marketing efforts and manufacturing output and export potential. Key findings highlight the effectiveness of focused initiatives like identifying new buyers, deploying agents in target markets, investing in research and development, and nurturing customer relationships to stimulate demand for and awareness about Bangladeshi banana fiber globally. With abundant raw material availability, Bangladesh is estimated to produce 37,778 tons of banana fiber annually, potentially generating over $94 million in export revenue. Although challenges related to cost efficiency, standardization, and scalability exist, collaborative efforts across government, industry, and research domains can address these hurdles. In an era marked by rising environmental consciousness, the global banana fiber market is experiencing a 5% CAGR, driven by the demand for sustainable materials in textile, packaging, and pulp industries. By capitalizing on strategic marketing and promotional tactics, Bangladesh can harness its untapped banana fiber production capabilities, diversify exports, generate employment, and position itself as a prominent exporter of this eco-friendly, renewable resource. This study provides a comprehensive roadmap for stakeholders to maximize the economic and ecological benefits of Bangladesh’s emerging banana fiber industry through targeted marketing strategies. The novelty of this study lies in its integrated approach, which combines an analysis of marketing strategies with production capacity and export potential specifically for the Bangladeshi banana fiber industry. This offers original quantitative estimates of potential production and export earnings and uniquely frames the industry’s development according to sustainable development and circular economy principles. The study's interdisciplinary perspective, connecting local production capabilities with global market trends, provides novel insights for positioning Bangladesh in the international banana fiber market. Keywords: banana fiber; production capacity; export potential; international markets; marketing strategies https://doi.org/10.55463/issn.1674-2974.51.7.19

Abstract. The article is devoted to the study of marketing strategies, the main components of strategic management of construction enterprises based on the marketing approach are identified, the effective-ness of choosing a marketing strategy for sustainability and maneuvering of construction enterprises is substantiated. Volatility of demand, uncertainty of the investment environment, changes in regulatory requirements and increased competitive pressure from both national and international players form the need for new maneuvering approaches to marketing management. Particular attention is paid to the analysis of maneuvering strategies - operational regrouping of reso-urces, adjustment of product and contract policies, adaptation of pricing decisions and modification of sales channels depending on fluctuations in the market environment, where the key factor of sustaina-bility is marketing orientation to forecasting market changes and early recognition of risks, which allows construction companies to adapt to new conditions in advance. The article proposes a model of strate-gic behavior of the enterprise, which combines situational analysis, assessment of market turbulence and the formation of a set of alternative marketing solutions. The paper defines the theoretical and methodological principles of the sustainability of construction enterprises, which are based on the application of flexible marketing strategies capable of compensating for external shocks and ensuring the preservation of competitive positions. The article focuses on the work of construction enterprises in markets with unstable competitive conditions. The innovations pro-posed in the article - the strategic marketing model "Profitability of marketing strategy / Intensity of competitive processes", variants of the marketing and competitive strategy of a construction enterprise taking into account the possibilities of gaining a competitive initiative and/or implementing a competi-tive maneuver, the system of principles of industrial marketing, the priority of competitive sustainabili-ty) are designed to ensure effective applied implementation of reserves and marketing opportunities inherent in the architecture of the construction market with differentiated intensity of competitive pro-cesses, can significantly help existing and promising manufacturers in terms of developing and asses-sing the effectiveness of strategic, operational and tactical influences of competitive specificity.