PENGGUNAAN MEDIA SOSIAL SEBAGAI MEDIA KOMUNIKASI PUBLIK PEMERINTAH PROVINSI SUMATERA SELATAN

This research focuses on the use of social media by public relations of the South Sumatra Provincial Government. Public Relations of the South Sumatra Provincial Government is a government agency responsible for communication to the public. The development of communication and information technology requires public relations practitioners, including government public relations, to be able to adapt and choose new media channels that are effective in conducting public communication. So this study aims to find out how to use social media as a public communication medium of the South Sumatra Provincial Government. This study uses a qualitative method with a descriptive approach where the researcher tries to explain and describe information about the use of social media managed by the Public Relations of the South Sumatra Provincial Government to the public. Data collection techniques are carried out by interviews and observations. The results of the study show that the public relations of the South Sumatra Provincial Government has used social media in public communication activities as a platform to promote and disseminate government programs and policies so that they can be known to the public. Based on the theory of Excellece Public Relations, communication activities that have been established have been running in two directions, but still use a two-way asymmetric model where agencies expect the public to continue to act, think and behave according to the government's will through active publications that tend to be "telling" about various leadership activities without listening to the wishes of the community.

Navigating Social Media in #Ophthalmology

Social media use in the United States has been steadily increasing over the past decade as various social media platforms have become the primary channel of online engagement for the American internet user. Today, Americans use social media to communicate with friends, family, and peers, access entertainment and education, engage in various business and commercial activities, and influence the lifestyles of consumers. As the spectrum of purposeful use of social media diversifies, this paper examines geographic patterns of social media adoption, diffusion, and utilization in U.S. counties. Alongside, the paper also examines demographic and socioeconomic determinants of purposeful social media utilization. Overall, the study sheds light on an important aspect of the contemporary digital divide in the United States.To examine purposeful social network and media use, the paper focuses on penetration of popular social media/networking platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube in U.S. counties. The purpose of use of such platforms – to engage in e-communication, e-commerce, e-entertainment, e-health, and e-education are also examined through the dual lenses of geographic and socioeconomic variations. By borrowing from Adoption-Diffusion Theory (ADT) and Spatially Aware Technology Utilization Model (SATUM), the paper’s conceptual framework posits associations of 18 independent variables with 17 indicators of social media penetration and purposeful usage. Spatial patterns and disparities of social media penetration and purposeful use are analyzed and provide important clues about the geography of the social media digital divide. For example, social media penetration and purposeful use in counties in the U.S. rural south are found to rival counties in the Rocky Mountain States and in some cases exceed counties in urban metropolitan areas in the West- and East Coasts. The presence of spatial bias in social media penetration and use is also diagnosed using spatial autocorrelation analysis. This in turn influences the Ordinary Least Squares (OLS) regression-based analysis of socioeconomic, infrastructural, and social capital underpinnings. For a sample of 3,076 counties in the lower 48 states, leading determinants of purposeful social media use are found to be age structure, urbanization, race/ethnicity and professional, scientific, technical services and overall service sector occupations are found to influence social network access and purposeful use. These findings have important policy implications to broaden the reach and impacts of social media in the U.S.Overall, as the digital divide literature expands its focus from access to information and communication technologies (ICTs) to their actual use and ultimate impact, this study is unique due to its focus on purposeful use of social media. Sourcing data from a variety of public- and private sources, the study focuses on social media usage as well as access and sheds light on county-level disparities and their socioeconomic underpinnings. As purposeful internet use continues to diversify, the findings of this study can inform social media adoption, diffusion, and use policies in light of the COVID-19 pandemic to ensure that all Americans can participate and engage in online activities and derive benefits in an equitable way.

Youth Social Media Use and Health Outcomes: #diggingdeeper

Today's rapidly growing use of social media has both positive and negative impacts on people's social lives. Moreover, based on UNESCO data, Indonesian people are very active in using social media. This research aims to The use of social media as a learning medium aims to increase students' interest in learning, improve students' ability to use technology and increase students' awareness in using social media in the context of education. The method used in this research is a quantitative method using a survey model and in-depth interviews with one teacher and students. The results of this study show that social media can be used for learning tools or media. However, in reality, currently there is no maximum use of social networking media. The results of researchers' observations by looking at the growing phenomenon, that the use of social networking media is currently mostly only used by students to be limited to sending messages with friends, playing games (games), and buying goods online. The use of social networking media is currently still not utilized as a learning medium by students. The conclusion of this research is that media in the learning process is an inseparable part of the teaching and learning process in order to achieve an educational goal in general and learning objectives. Strategies to be able to find learning media. The right and appropriate in the learning process can be done by making considerations in the selection of social media. Therefore, the limitation of this study is that researchers only conducted research on the role of the Discovery Learning strategy in Islamic cultural history lessons, researchers hope that future researchers can conduct research on the Discovery Learning strategy by developing this strategy in other subjects.

Cooperative Mentorship: Negotiating Social Media Use within the Family

#trial: clinical research in the age of social media

Social media use, community participation and psychological well-being among individuals with serious mental illnesses

BackgroundSince its outbreak in January 2020, COVID-19 has quickly spread worldwide and has become a global pandemic. Social media platforms have been recognized as important tools for health-promoting practices in public health, and the use of social media is widespread among the public. However, little is known about the effects of social media use on health promotion during a pandemic such as COVID-19.ObjectiveIn this study, we aimed to explore the predictive role of social media use on public preventive behaviors in China during the COVID-19 pandemic and how disease knowledge and eHealth literacy moderated the relationship between social media use and preventive behaviors.MethodsA national web-based cross-sectional survey was conducted by a proportionate probability sampling among 802 Chinese internet users (“netizens”) in February 2020. Descriptive statistics, Pearson correlations, and hierarchical multiple regressions were employed to examine and explore the relationships among all the variables.ResultsAlmost half the 802 study participants were male (416, 51.9%), and the average age of the participants was 32.65 years. Most of the 802 participants had high education levels (624, 77.7%), had high income >¥5000 (US $736.29) (525, 65.3%), were married (496, 61.8%), and were in good health (486, 60.6%). The average time of social media use was approximately 2 to 3 hours per day (mean 2.34 hours, SD 1.11), and the most frequently used media types were public social media (mean score 4.49/5, SD 0.78) and aggregated social media (mean score 4.07/5, SD 1.07). Social media use frequency (β=.20, P<.001) rather than time significantly predicted preventive behaviors for COVID-19. Respondents were also equipped with high levels of disease knowledge (mean score 8.15/10, SD 1.43) and eHealth literacy (mean score 3.79/5, SD 0.59). Disease knowledge (β=.11, P=.001) and eHealth literacy (β=.27, P<.001) were also significant predictors of preventive behaviors. Furthermore, eHealth literacy (P=.038) and disease knowledge (P=.03) positively moderated the relationship between social media use frequency and preventive behaviors, while eHealth literacy (β=.07) affected this relationship positively and disease knowledge (β=–.07) affected it negatively. Different social media types differed in predicting an individual’s preventive behaviors for COVID-19. Aggregated social media (β=.22, P<.001) was the best predictor, followed by public social media (β=.14, P<.001) and professional social media (β=.11, P=.002). However, official social media (β=.02, P=.597) was an insignificant predictor.ConclusionsSocial media is an effective tool to promote behaviors to prevent COVID-19 among the public. Health literacy is essential for promotion of individual health and influences the extent to which the public engages in preventive behaviors during a pandemic. Our results not only enrich the theoretical paradigm of public health management and health communication but also have practical implications in pandemic control for China and other countries.

Early adolescents as publics: A national survey of teens with social media accounts, their media use preferences, parental mediation, and perceived Internet literacy

This study examined changes in social media use among adults with past-year treatment for substance use disorder (SUD) in New England, focusing on the prevalence of such changes, reasons for modifying social media habits, perceived success, and factors associated with attempts to change social media use. Participants [N = 255; 45% female, 85% white, mean age = 41.4 (9.6)] recently treated for SUD completed an online survey. The survey gathered demographics, SUD histories, and social media use data. We report descriptive statistics and logistic regression models testing relationships between attempts to change social media use while in treatment and individual factors. Overall, 62% of respondents reduced or stopped social media use during SUD treatment. A substantial minority (34%) viewed their attempts as unsuccessful or neutral. Logistic regressions indicated that having alcohol as one's drug of choice and having previously sought drugs on social media were both positively associated with attempting to reduce or quit social media. People who reported being motivated to avoid social media to reduce drug/alcohol triggers also reported being more successful in changing their social media use. Many individuals in SUD treatment actively limit social media to reduce exposure to substance-related triggers, yet success varies. Future research should explore how digital environments might be reshaped to support treatment goals, balancing the risk of exposure to substance use content with the potential benefits of online resources.

BackgroundeHealth and social media could be of particular benefit to adults with hearing impairment, but it is unknown whether their use of smart devices, apps, and social media is similar to that of the general population.ObjectiveOur aim is to study whether adults with normal hearing and those with impaired hearing differ in their weekly use of smart devices, apps, and social media; reasons for using social media; and benefits from using social media.MethodsWe used data from a Dutch cohort, the National Longitudinal Study on Hearing. Data were collected from September 2016 to April 2020 using a web-based questionnaire and speech-in-noise test. The results from this test were used to categorize normal hearing and hearing impairment. Outcomes were compared using (multiple) logistic regression models.ResultsAdults with impaired hearing (n=384) did not differ from normal hearing adults (n=341) in their use of a smartphone or tablet. They were less likely to make use of social media apps on a smartphone, tablet, or smartwatch (age-adjusted odds ratio [OR] 0.67, 95% CI 0.48-0.92; P=.02). Use of social media on all devices and use of other apps did not differ. Adults with hearing impairment were more likely to agree with using social media to stay in touch with family members (OR 1.54, 95% CI 1.16-2.07; P=.003) and friends (age-adjusted OR 1.35, 95% CI 1.01-1.81; P=.046). Furthermore, they were more likely to agree with using social media to perform their work (age-adjusted OR 1.51, 95% CI 1.04-2.18; P=.03). There were no differences in the experienced benefits from social media.ConclusionsThe potential for eHealth is confirmed because adults with hearing impairment are not less likely to use smart devices than their normal hearing peers. Adults with hearing impairment are less likely to use social media apps on a smart device but not less likely to use social media on all types of internet-connected devices. This warrants further research on the types of social media platforms that adults with hearing impairment use and on the type of device on which they prefer to use social media. Given that participants with hearing impairment are more likely than their normal hearing peers to use social media to perform their work, use of social media may be seen as an opportunity to enhance vocational rehabilitation services for persons with hearing impairment.

The increasing prevalence of social media has given rise to the Fear of Missing Out (FoMO) phenomenon, characterized by an acute awareness of the rewarding experiences others might be enjoying. FoMO is hypothesized to affect various aspects of individuals' lives, including their psychological well-being and academic performance. This study explores these relationships among university students, a demographic particularly vulnerable to social media influences. To examine the relationships between FoMO, social media use, psychological well-being (as measured by life satisfaction), and academic performance (as measured by GPA) among university students and determine the mediating roles of FoMO and social media use. A quantitative, correlational design was employed, collecting data from 521 university students through a cross-sectional survey. Participants completed the Fear of Missing Out Scale (FoMO), the Satisfaction with Life Scale (SWLS), and self-reported GPA. Social media use was assessed via a customized questionnaire. Data were analyzed using SPSS, employing correlation analysis, multiple regression, and mediation analysis. Findings indicated a strong positive association between FoMO and social media use (R 2 = 0.633, p < 0.001), suggesting that higher levels of FoMO lead to increased social media engagement (B = 0.834, p < 0.001). Contrary to expectations, FoMO was positively rather than negatively correlated with life satisfaction (R 2 = 0.064, p < 0.001, B = 0.158). Additionally, a strong positive correlation was observed between social media use and academic performance (Spearman's rho = 0.765, p < 0.001). Mediation analyses revealed that FoMO does not significantly mediate the relationship between social media use and life satisfaction, as the indirect effect was not statistically significant (B = 0.0785, 95% CI: -0.0164 to 0.1467). Similarly, the non-significant indirect effect indicated that social media use did not mediate the relationship between FoMO and academic performance (B = 0.005, 95% CI: -0.0045 to 0.0146). Moderation analyses showed that FoMO moderates the relationship between social media use and life satisfaction, where social media use hurt life satisfaction at low levels of FoMO (B = -0.1713, p = 0.0001) but had a positive effect at high levels of FoMO (B = 0.2848, p < 0.0001). This suggests that individuals with high FoMO may derive psychological benefits from social media use. Additionally, results indicated that social media use moderates the relationship between FoMO and academic performance, where FoMO had a significant adverse effect on GPA at low social media use (B = -0.030, p < 0.0001). Still, this effect became non-significant at high levels of social media use (B = 0.0097, p = 0.1028). Finally, life satisfaction moderates the relationship between FoMO and social media use, with higher life satisfaction strengthening the positive association between FoMO and social media use (B = 0.9277, p < 0.0001). These findings highlight the complex interplay between FoMO, social media use, life satisfaction, and academic performance. While FoMO increases social media engagement, its positive association with life satisfaction contradicts theoretical expectations. These results underscore the importance of considering psychological and social factors when evaluating the impact of social media use among university students.

If we are really about public health, we have to go where the people are, and they are in the communities on their phones. Rex Archer, MD, MPH, Director of Health, City of Kansas City, Missouri Health Department Without a doubt, social media is now the primary place to share photographs, rant about politics, and connect with high school friends. But it is much more than that. Social media has changed the way we communicate personally and professionally,1 and a growing majority of Americans (72%) use social media.2 Successful organizations have found ways to leverage social media to improve internal and external communications, recruitment, employee engagement, and professional development. Many local public health departments are finding success in leveraging social media, particularly Twitter, to engage with audiences that may otherwise be difficult to reach.3 One agency that has intentionally incorporated social media into its culture is the City of Kansas City, Missouri, Health Department. "Engaging with our community is top priority, and social media is an essential tool for that," said Michelle Pekarsky, the department's public information officer. "There are many conversations on social media in which public health should, and even has a responsibility to, participate. Using video, images, humor, and messaging, we join the conversation and give public health a louder voice." Health departments use social media to share health messaging, combat misinformation, engage with community members, and advocate to improve community health. Success factors for many of these efforts include tailored messaging for specific audiences, meaningful engagement (not just one-way communications), strategic use of influential messengers, employee engagement, and defined goals and metrics. Beyond traditional health education, social media provides an opportunity to make public health relevant, accessible, and even fun. One strategy the Kansas City Health Department has used is leveraging pop culture news, such as Forbes naming Kylie Jenner the youngest self-made billionaire and the unexpected death of Luke Perry from a massive stroke, to talk about health and social justice issues with an otherwise unengaged audience. For agencies that want to get started or expand their use of social media, the National Association of County and City Health Officials (NACCHO) has created a useful guide, the Social Media Toolkit: A Primer for Local Health Department PIOs and Communications Professionals.4 "Compared with just a few years ago, we're seeing more agencies integrating social media into their strategic outreach," said Andrea Grenadier, a marketing and communications specialist at NACCHO who helped produce the toolkit. "While some health departments may be missing opportunities to educate the public and engage with audiences, we are seeing more public health departments coming online, even though they may not have dedicated staff to manage social media, and their efforts are just beginning." Concerns About Social Media Use Allowing and encouraging social media use is a powerful way to engage employees as ambassadors for your mission. But some organizations, including many state and local government agencies, have been reluctant to embrace social media beyond accounts managed by communications staff with a rigid review process. Some of the reasons health departments have been conservative in their use of social media are concerns about the following: Lost productivity, because employees will waste time. Security risks, often expressed by information technology (IT) staff. Privacy concerns, often from legal teams. Negative public response to a post by the organization or an employee. While some departments still grapple with the concerns of social media, in 2019, not using social media is not an option. Here's why: People are having conversations online about public health issues every day, and social media is an easy, effective way to engage in those conversations. People are talking about your agency and its work whether you like it or not. Social media allows you to know and understand what people are saying. Social media has become the go-to source for information; public health should be engaged to ensure the correct information is being shared and to counter misinformation with facts. Potential Benefits of Social Media Use by Employees Organizations that allow employees to support their agencies with social media can see the following benefits, among others: Attract and retain staff. More than 90% of organizations use social media channels for recruiting5—making them more common than job boards, advertising, employee referrals, recruiting agencies, and events. Through their use of social media, your employees can extend the reach of your human resources department in attracting talented professionals. Millennials have grown up using social media, and they understand how it can be applied to support your agency's mission. Banning social media will reduce their potential impact and may make your workplace less appealing for current and potential employees. Encourage professional development and connections. Some people think of LinkedIn as a tool for finding a new job, but it is much more than that. Professionally, people use LinkedIn to form strategic relationships, connect with partners, and share ideas. Twitter has communities that host substantive discussions and foster relationships locally, nationally, and internationally. Expand the reach and impact of your external communications. Through social media, all employees (not just communications staff) can share your reports, data, and health advisories. In addition to communicating health news, they can play an important and influential role in dispelling misinformation. Reach targeted audiences more effectively. Twitter and other social media tools also allow for communications that are more targeted than traditional media list TV, radio, and newspapers. Using advanced search functions, public health officials can detect regions where people are talking about a topic, like the influenza, and respond accordingly. Employees can amplify your messaging in their own words and to their own networks, which can be more influential than an "official" account. And social media is a cost-effective way to test the effectiveness of your messaging. Establish the expertise of your agency and employees. Journal authors can use social media to help bridge the gap between research and practice, add evidence-based research to combat misinformation, stay informed about breaking public health communications, and connect with a much wider audience than most print journals will reach. See "5 Reasons Journal Authors Should Embrace Social Media" from JPHMP Direct.6 How to Build a Supportive Environment To address concerns about productivity, security, and privacy, agencies can take the following steps: Demonstrate support from the top. For Kansas City's health department, social media is a critical part of its communications and operations, which has been possible because of the strong support of its director and leadership team. The question for health managers should not be whether the agency should use social media but how to constantly feed the communication channels. Develop a clear policy regarding social media use. Let employees know what is allowed, what is not, and the consequences for breaking the rules. Development of a policy should involve all relevant perspectives—communications, legal, IT, human resources, and others. Offer training. If you want employees to promote your mission responsibly, provide training about acceptable ways to use social media. This should include both the do's and the don't's—the opportunities and also the potential risks. Monitor social media use. Monitoring is not just the job of the IT department. All managers should talk to their employees about the appropriate use of social media for their particular department or function and should keep track of what employees share. Keep your technology up to date. Just as agencies invest in technology to protect them from e-mail viruses and Web attacks, they need to ensure that their employees can safely use social media on agency computers, phones, and other devices. Social media is not a strategy itself, but it can be a valuable component of an agency's outreach efforts. Used strategically, it can help agencies advance their mission, improve communications, and engage meaningfully with their communities.

Objective: Alcohol marketers have increasingly moved their advertising efforts into digital and social media venues. As a result, the purpose of this study is to investigate associations between students’ use of social media, their exposure to alcohol marketing messages through social media, and their alcohol-related beliefs and behaviors. Participants: Public and private university students (N = 637) participated November and December 2011 and April 2012. Methods: College students completed online surveys to measure their exposure to social and online media generally, as well as their alcohol-related digital media use and alcohol use. Results: Use of social media related to alcohol marketing predicted alcohol consumption and engaging in risky behaviors, whereas the use of social media more generally did not. Conclusions: Students’ use of alcohol-related social media–marketing content associates with their problem drinking. Results have implications for alcohol abuse reduction efforts targeted at college students and suggest the importance of considering social, cultural, and cognitive factors in campaign planning and design.