Abstract
This research aims to determine the development of Augmented Reality media in the Pinisi Boat Making Ceremony in Ara Village, Bulukumba Regency. The main problems raised in this research are what are the cultural objects and meanings of these cultural objects in the ritual procession of making Pinisi boats in Ara Village, Bontobahari District, Bulukumba Regency, and how to apply Augmented Reality media as a medium for cultural development based on cultural objects that have been analyzed. This research uses descriptive research and development. This study uses a qualitative approach and RnD (Research & Development). The instruments in this study use interview techniques, documentation and voice recording. The data analysis technique used is descriptive qualitative data analysis and development techniques. Pinisi is one of the cultural assets belonging to the Indonesian nation that is unique, and in its manufacturing ritual there are several cultural objects that have moral values and spiritual messages that must be preserved and preserved. Augmented Reality media is an alternative to cultural development in the modern era. Therefore, technology-based cultural development media is needed in an effort to preserve culture from generation to generation.
 Keywords: Augmented Reality, Pinisi Boat, Bulukumba, Building Ceremony.
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