Abstract
The purpose of this study was to examine and analyze the effect of product, price, place, promotion on purchasing decisions in South Tapanuli Regency partially or simultaneously. The approach used in this study is a quantitative approach. The population in this study is all people who buy the product. The sample in this study used quota sampling totaling 100 people who bought MSME products. Data collection techniques in this study used documentation, observation, and questionnaire techniques. The data analysis technique in this study is the classical assumption test, multiple linear regression Hypothesis Testing and the coefficient of determination. Data processing in this study using the SPSS software program. The results of this study prove that partially and simultaneously product, price, place and promotion have a significant effect on purchasing decisions
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
