Pengaruh Promotion, Product Quality dan Fear of Missing Out (FOMO) terhadap Purchase Intention Jersey ERSPO Tim Nasional Sepak Bola Indonesia

Aims: This study aims to test, analyze, and discuss the impact of social influence, product knowledge, and fear of missing out on skincare purchase intention in Purwokerto. Next, the variable fear of missing out was added as a mediating variable. Unlike previous studies that generally focused only on direct effects, this study specifically adds FoMO as a mediating variable to explore indirect effects more deeply. Study Design: Quantitative. Place and Duration of Study: Sample: the number of samples tested by 121 respondents who live in Purwokerto who use skincare products and have never done treatment at a beauty clinic with an age range of 13 to 35 years. Data collection using a questionnaire technique with a purposive sampling method. Methodology: Statistical analysis used the Partial Least Square Structural Equation Modeling (PLS-SEM) method, which uses an inner model, an outer model, and hypothesis testing. Results: These findings reveal that social influence and product knowledge have a positive and significant effect on purchase intention, while product knowledge has a negative and significant effect on FoMO. However, FoMO does not have a positive and significant effect on purchase intention, as well as social influence and product knowledge do not have a positive and significant effect on FoMO. Conclusion: This study implies that consumers should be more selective and prioritize logical choices based on personal needs and clear information about skincare products. Therefore, marketing strategies need to be tailored to consumer characteristics in order to achieve maximum results. The results provide new insights by highlighting the limited role of FoMO as a mediator, which has rarely been tested in previos research related to skincare purchase intention.

The rapid growth of the skincare industry in Indonesia is driven by increasing self-care awareness among young consumers and the impact of social media on consumption trends. This study analyzes the influence of Influencer Marketing on Purchase Intention for Skintific products, with FOMO (Fear of Missing Out) and Brand Trust as intermediary variables. Using a causal quantitative approach, data was collected from 150 Generation Z respondents in Denpasar who are active on social media and have been exposed to Skintific promotions by influencers. The data was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results indicate that Influencer Marketing significantly influences FOMO, Brand Trust, and Purchase Intention, both directly and indirectly. FOMO serves as an emotional trigger that encourages consumers to make immediate purchases to avoid missing out, while Brand Trust acts as a cognitive factor that strengthens beliefs about product quality and safety. These two intermediary variables effectively link Influencer Marketing and Purchase Intention. This research emphasizes that influencer marketing success depends not only on popularity but also on the influencer's ability to build authenticity and trust with their audience. These findings are expected to guide the development of more effective and sustainable digital marketing strategies in the beauty industry.

The increasing popularity of Jalan Flamboyan as a culinary destination in Manado City is largely driven by social media promotions, particularly through user-generated reviews that influence consumer behavior. This study aims to examine the impact of Electronic Word of Mouth (E-WOM) on Purchase Intention, with Fear of Missing Out (FOMO) acting as a mediating variable. Employing a quantitative research design, data were collected from 180 respondents using structured questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that E-WOM significantly influences FOMO (path coefficient = 0.29) and directly affects Purchase Intention (path coefficient = 0.68). Furthermore, FOMO has a significant direct impact on Purchase Intention (path coefficient = 0.331) and serves as a complementary mediator in the relationship between E-WOM and Purchase Intention. The results suggest that online reviews not only shape consumer perceptions but also trigger emotional responses such as FOMO, which in turn enhance purchase intentions. These insights highlight the strategic importance of leveraging E-WOM and urgency-based marketing approaches to effectively drive consumer engagement and conversion.

This study aims to analyze the effect of service quality and Fear of Missing Out (FOMO) on public interest in using digital banks in Indonesia, with trust as a moderating variable. With the increasing digitalization in the banking sector, understanding the factors that drive public interest in digital banking has become crucial, particularly amid concerns over service security and reliability. This study employs a quantitative approach with a survey method involving 464 respondents, both users and non-users of digital banking services across Indonesia. Data analysis was conducted using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software version 4.1.0.2. Service quality was measured using indicators such as reliability, accessibility, responsiveness, and service personalization. Meanwhile, FOMO was measured through indicators such as the perception of missing out, social anxiety, drive to adopt new technology, and social media influence. The results show that service quality has no significant effect on digital banking interest. However, FOMO has a significant positive effect on public interest in using these services. Additionally, trust has a significant but negative moderating effect on the relationship between FOMO and usage interest. This means that as trust in digital banking increases, the influence of FOMO on interest tends to decrease. This suggests that users who already trust the security of digital banking make more rational decisions and are less influenced by trends or social pressure. On the other hand, trust does not moderate the relationship between service quality and digital banking interest.

This study aims to analyze the influence of hedonic motivation and fear of missing out (FOMO) on the purchase interest of Labubu dolls among Gen Z in Bandar Lampung, with the moderating role of influencers. This study uses a quantitative approach and survey method to collect data.The sample in this study was 120 respondents. The analysis tool usedand the data to be analyzed statistically using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using Smart PLS software.0.The results of the study show that hedonic motivation has a positive and significant effect on purchase intention, while FOMO does not show a significant effect. In addition, influencers failed to moderate the influence of both on purchase intention. These findings provide important insights for entrepreneurs in designing the right marketing strategies to attract Gen Z purchase interest and highlight the importance of understanding the psychological factors that influence their purchasing decisions.

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.

This study investigates the rise of the brand ‘MIXUE’ that operates in the beverage sector, especially tea and ice cream-based drinks. They are known for their fresh tea products and unique ice cream variants. It explores the transient nature of hype in the franchise sector, particularly how the feeling of Fear of Missing Out (FOMO), driven by Social Media Marketing (SMM), product quality, value for money, and service quality, impacts customer loyalty and purchase intentions. Employing a deliberate sampling method, the research gathered data from 233 participants through questionnaires and analysed using SPSS and SEM-LISREL tools. The findings reveal that FOMO, alongside SMM, product quality, perceived value, and service quality, significantly influences customer loyalty. Notably, FOMO greatly affects loyalty and buying intent, but surprising dynamics are at play, such as the negative impact of excessive SMM and purchase intentions on loyalty. The results suggest that while value for money may decrease FOMO, it enhances purchase intention and loyalty, underscoring the importance of providing substantial value. This research provides new insights into the management strategies, indicating the effectiveness of using FOMO in marketing to boost loyalty, but warns against overusing SMM. It also highlights the roles of product quality, service, and value in cultivating FOMO and loyalty. The study's theoretical contribution lies in exploring how FOMO, SMM, product quality, value, and service influence consumer behaviour, suggesting that further research is needed to understand these dynamics fully. Keywords: Fear of Missing Out (FOMO), Social Media Marketing (SMM), product quality, value for money, purchase intention.

This study examines the relationship between Fear of Missing Out (FOMO), decision difficulty, and decision postponement among Generation Z males and females. In the current digital era, Gen Z consumers spend much of their time online, where exposure to social media triggers FOMO, leading to emotional stress and uncertainty in making purchasing decisions. The research aims to analyze how FOMO influences decision postponement through decision difficulty and to identify gender-based differences in these relationships. Using a quantitative approach with purposive sampling, data were collected from 873 respondents across both genders and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that FOMO has a significant positive effect on decision difficulty but does not directly influence decision postponement. Instead, FOMO indirectly affects decision postponement through decision difficulty. Furthermore, gender differences emerged: males showed a stronger relationship between FOMO and decision difficulty, while females demonstrated a stronger relationship between decision difficulty and decision postponement. The study contributes to consumer behavior theory by highlighting the mediating role of cognitive factors in emotional influences like FOMO. Practically, it suggests that marketers should design simpler and gender-sensitive digital strategies to reduce decision pressure and enhance confident purchasing decisions among Gen Z consumers.

This study is based on the increasing number of investors in Indonesia, driven by the ease of access to digital platforms and growing awareness of financial management. In decision-making, many individuals face behavioral biases such as overconfidence, loss aversion, and herding behavior, which affect their rationality. The phenomenon of Fear of Missing Out (FOMO) also plays a role, representing the fear of missing investment opportunities that are perceived as profitable. This study aims to analyze the impact of behavioral biases on investment decisions with FOMO as a mediator in Indonesia. The data were processed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) and analyzed using SmartPLS with 200 respondents selected through purposive sampling. The analysis found that investment decisions are significantly influenced by herding and overconfidence. Loss aversion and herding behavior influence FOMO. However, there was no significant effect of loss aversion on investment decisions or FOMO as a mediator. The results of this study emphasize the importance of understanding the dynamics of behavioral biases, particularly herding behavior and overconfidence, in influencing investment decisions. These findings underscore the need for education and mitigation strategies to reduce the impact of biases and improve individual investment rationality in Indonesia.Keywords: Loss Aversion, Herding Behavior, Fear of Missing Out (FOMO), Investment DecisionAbstrak Penelitian ini didasari oleh meningkatnya jumlah investor di Indonesia yang dipicu oleh kemudahan akses platform digital dan kesadaran akan pengelolaan keuangan. Dalam pengambilan keputusan, banyak individu menghadapi bias perilaku seperti overconfidence, loss aversion, dan herding behavior yang memengaruhi rasionalitas mereka. Fenomena Fear of missing out (FOMO) juga berperan, yaitu ketakutan melewatkan peluang investasi yang dianggap menguntungkan. Penelitian ini bertujuan menganalisis pengaruh bias perilaku terhadap keputusan investasi dengan FOMO sebagai mediator di Indonesia. Data diolah dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dan diolah menggunakan SmartPLS dengan 200 responden yang dipilih menggunakan teknik purposive sampling. Dari hasil analisis, ditemukan bahwa keputusan investasi dipengaruhi secara signifikan oleh herding dan overconfidence. Loss aversion dan herding behavior mempengaruhi FOMO. Sementara itu, tidak terdapat pengaruh antara loss aversion terhadap keputusan investasi dan FOMO sebagai mediator. Hasil penelitian ini menunjukkan pentingnya memahami dinamika bias perilaku, khususnya herding behavior dan overconfidence, dalam memengaruhi keputusan investasi. Temuan ini menegaskan perlunya edukasi dan strategi mitigasi untuk mengurangi dampak bias guna meningkatkan rasionalitas investasi individu di Indonesia.Kata Kunci: Loss Aversion, Herding Behavior, Fear of Missing Out (FOMO), Keputusan Investasi

Aim/Purpose: The main objective of this study is to explore the relationships among social media experience processes, peer influence, and fear of missing out (FoMO), as well as their impact on adolescent students’ choice of participation in academic activities. Background: The increasing digitization of the world has consolidated social media as a dominant means of communication in the modern era. Adolescents are heavily engaged with smartphones and social platforms, resulting in substantial exposure to their influences. This exposure leads to a rise in sharing academic achievements and experiences on social media platforms. This trend has transformed academic success into a symbol of admiration, affecting how young individuals perceive their educational activities. During adolescence, a phase characterized by heightened vulnerability and intense social connections, young people become more susceptible to phenomena such as peer influence and FoMO. Social media, serving as a platform to showcase experiences and achievements, plays a pivotal role in shaping peer norms that subsequently impact peer influence and FoMO. Given the significant interplay between social media, peer influence, and FoMO, there is a need to explore whether social media experiences can predict academic-related peer influence and FoMO, as well as understand their interrelationships. This exploration is essential for understanding the cumulative impact of these factors on students’ academic pursuits. These insights hold the potential to guide the effective management of the potentially excessive effects of social media, thus promoting a more balanced and productive student life when confronting contemporary challenges. Methodology: The study employed a quantitative approach, using 5-point Likert scales to collect data via an online survey. The questionnaire was designed based on the theoretical framework regarding transformations of peer experiences in social media contexts developed by Nesi and co-researchers, which mainly interpreted the characterization of social media and how its features could amplify or alter the formation of Peer Influence and FoMO. The data from 419 valid responses from secondary and high school students in Vietnam were analyzed using reliability tests, factor analysis methods, and structural equation modeling (SEM) methods. Contribution: This research is meaningful in raising awareness of researchers, students, teachers, and parents about the vigorous impacts of social media on students’ academic activities and serves as the foundation for further research on regulation methods to secure healthy social media use and academic development. Findings: It was found that social media was characterized by two latent variables: Online Peer Norms and Novel Peer Experiences. The results showed that both factors were strong predictors of peer influence, while for FoMO, only the variable of Online Peer Norms was a significant predictor. FoMO was found to mediate the impact of social media experience on peer influence. Finally, peer influence relatively affected students’ participation in academic activities, while FoMO did not. Recommendations for Practitioners: The results suggested that social media can be a means to encourage positive academic participation and, thus, can be utilized in spreading educational programs and promoting academic motivation. At the same time, measures to counteract academic pressure should also take social media into consideration. Recommendation for Researchers: Researchers can utilize the framework of this study to investigate other adolescent media-related mental and behavioral phenomena as well. In addition, researchers should build a clearer understanding of FoMO’s interactions with academic matters. Impact on Society: Social media can either be a great assistance or a huge risk to the development of future generations of society. It is capable of spurring mental and behavioral changes that can radically impact youths’ growth on their educational paths. Future Research: The relationship between peer influence and FoMO should be delved into from more diverse dimensions. Future research should encompass peer influence and social media’s involvement in academic self-concepts and well-being.

This study explores how the Fear of Missing Out (FOMO) affects impulsive buying during Shopee's Twin Date event in Indonesia. Employing the dimensions of a modified FOMO instrument, it scrutinizes the behavior of Shopee consumers in Indonesia when encountering this promotional event. The primary objective is to dissect customers' FOMO and its repercussions on impulsive purchases within Shopee Indonesia's twin date event, utilizing a modified set of indicators derived from prior research. Data was gathered through a well-organized survey given to 260 Shopee customers who participated in the Twin Date event. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The result of this study reveals that FOMO significantly influences impulsive buying. However, this study's limitation is its exclusive focus on the impact of FOMO on impulsive buying. It overlooks other variables like price, product quality, brand trust, and consumer preferences, which also play pivotal roles in influencing consumer purchasing behavior. These factors must be revised to ensure a comprehensive understanding of consumer behavior on e-commerce platforms. Thus, the study underscores that alongside technical and functional aspects, FOMO reflects its contribution to impulsive buying during promotional events such as Shopee's twin date event.

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.

Purpose Fear of Missing Out (FOMO) is characterized by the anxiety of missing out on others' experiences, and serves as a key motivator influencing consumer behavior on social media platforms. This study investigates how social media marketing (SMM) affects consumer purchase intentions for lifestyle products in India, with a particular focus on the mediating role of FOMO. Through empirical analysis of 367 Indian consumers, this research aims to provide insights into the interconnected dynamics of SMM, FOMO, and purchase intention in lifestyle products. Design/methodology/approach This research adopts a quantitative approach, surveying 367 Indian consumers of lifestyle products in India. Utilizing structural equation modeling, the study assesses the relationships between social media marketing (SMM), Fear of Missing Out (FOMO), and consumer purchase intention. Data collection involves targeted surveys, and statistical analyses are employed to unveil the mediating role of FOMO in the SMM and purchase intention nexus. Findings The study reveals exciting evidence supporting the significant influence of social media marketing on both FOMO and consumer purchase intention for lifestyle products. Importantly, FOMO emerges as a key mediator, elucidating its role in bridging the relationship between SMM and purchase intention. The findings underscore the dual impact of social media, directly shaping purchase intention and indirectly influencing it through the lens of FOMO. Originality/value This study enriches the existing body of knowledge by elucidating the complex interplay between social media marketing, FOMO, and consumer behavior in India’s lifestyle product market. By identifying FOMO as a critical mediator, the research deepens the understanding of consumer decision-making in the digital era. The study’s originality lies in its theoretical contribution to consumer behavior literature, highlighting FOMO’s mediating role in the relationship between social media engagement and impulsive buying. Grounded in the Technology Acceptance Model (TAM) and the Theory of Planned Behavior, the research bridges existing gaps and provides practical implications for marketers.

This study aims to analyze the effects of loss aversion and herding behavioral biases on investment decisions among retail investors in Indonesia, with Fear of Missing Out (FoMO) as a mediating variable. The phenomenon of behavioral biases has become increasingly relevant in the digital era, as the rapid flow of information through social media and advancements in financial technology influence how individuals make investment decisions. A quantitative approach was employed by distributing questionnaires to 167 respondents using a purposive sampling method. The data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique with SmartPLS software version 4.1.1.2. The results indicate that both herding and FoMO have a positive and significant effect on investment decisions. Furthermore, FoMO is shown to mediate the relationship between herding and investment decisions, whereas loss aversion does not exhibit a significant effect and is not mediated by FoMO.

This study seeks to investigate the impact of two variables, namely financial knowledge and the Fear of Missing Out (FOMO), on the behavior of teenagers in Jakarta as consumers. Financial knowledge and FOMO are considered as exogenous variables, while consumer behavior is treated as the endogenous variable. A total of 160 samples were utilized for this research, employing purposive sampling as the data collection technique. The analysis method employed was the Partial Least Square - Structural Equation Model (PLS-SEM). The data analysis for the outer model involved validity and reliability testing, while for the inner model, various techniques such as the coefficient of determination (R-Squares), multicollinearity test, and hypothesis testing were utilized. The findings indicate a significant positive impact of both financial knowledge and FOMO on consumer behavior. Additionally, it was observed that financial knowledge has a notable positive effect on the Fear of Missing Out (FOMO).