Abstract
This result aims to determine employee incentive marketing in Leather Craft Industry "Karya Pahala Group" in Magetan, to determine employee performance mar- keting industry Leather Craft "Karya Pahala Group" in Magetan and to investigate the influence of incentives on employee performance marketing industry Leather Craft "Karya Pahala Group" in Magetan. Determination of the sample in this study using a sample that is saturated all the existing employees in the leather industry "Karya Pahala Group" in Magetan totaling 45 employees. Data colJection using questionnaires and documenta- tion. In the statistical methods used to analyze data product moment correlation with the independent variables and variable incentives tied to performance. To test the validity of the research hypothesis regression test was used to analyze the data using SPSS for Win- dows 16.0. The results showed that incentives have a positive effect as well as the perfor- mance of employees in the leather industry "Karya Pahala Group" in Magetan. It is de- rived from the value of the F test, the value of39.583 while Fcount Ftable value of 4.067. On the other hand Sighit known value of 0.000 and a value of 0.05 Sigprob. This means that Fcount > Ftable (> 4.067 39.583) < Sighit Sigprob (0.000 Sigprob < 0.05). This means that in case of refusal H, which indicates that there is influence between employee performance incentives on leather industry "Karya Pahala Group" in Magetan. Besides the regression coefficient obtained (t test) with a value of 6.291 while the value tcount ttable of 1.681. On the other hand Sighit value of 0.000 and a value of 0.05 Sigprob. This means tcount> ttable (6.291 > 1.681) or< Sighit Sigprob (0.000 < 0.05). This means that in case of refusal H, indicating that incentives have a different influence on employee performance. In addition the results obtained from testing the validity of the value of r 'Y > 0.295 rtabel. This means that all the questions in the questionnaire incentive is valid. Besides reliability test results obtained from the value of Cronbach's Alpha of 0.785 and 0.760> 0.6. This means that the data collected reliable (trustworthy).
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