Abstract
The emergence of various kinds of social media has an impact on the industrial revolution in the tourism sector, marked by the ease of accessing information through social media. The tourism transformation of the 4.0 era changes the entire cycle of the tourism ecosystem, especially in terms of the dissemination and consumption of information on social media related to travel activities. The purpose of this research is to see the impact of media social and tourist attraction on the domestic tourist visit-decision in Melasti Beach, Badung. This research was designed using quantitative methods with multiple linear regression analysis. Using qualitative and quantitative data, with total sample of 250 respondents from domestic tourists visiting Melasti Beach. Sampling was done by distributing 30 questionnaires to visitors at Melasti Beach. The analysis technique was tested using the classical assumption test. Most of the respondents came from Jakarta, most of whom were women. The results of this study indicate that there is an influence between social media and tourist attraction on the decision to visit domestic tourists classified as positive.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
