PENGARUH LITERASI KEUANGAN DAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF DI DESA KUBU KABUPATEN KUBU RAYA

Purpose – This paper aims to: (1) examine the effect of social media advertisement and influencers on Compulsive buying, (2) investigate the role of materialism as a mediator and narcissism as a moderator on the relationship between social media advertisement and influencers on Compulsive Buying. Design/methodology/approach – The study is based on 300 responses. Data of the responses was used for statistical analysis and hypothesis testing. The study uses Structural Equation Modelling (SEM) to test all hypotheses. Findings – The study revealed insignificant relationships between social media advertisements and influencers, and compulsive buying. The findings provided evidence that materialism mediates the relationship between social media advertisements and compulsive buying. In contrast, materialism does not mediate the relationship between social media influencers and compulsive buying. The study failed to reveal a moderating role of narcissism on the relationship between materialism and compulsive buying. Research implications – Recommendations for marketing managers, scholars, and policymakers have been given adopting the marketing orientation that puts the consumers’ satisfaction of needs and wants first, based on the researchers’ faith that compulsive buying is not a virtue for consumers by all means. Originality/value – This paper investigates one of the most pressing issues regarding consumer behaviour in social media, consumer traits, and compulsive buying.

Purpose: This study aims to determine the influence of convenience, price, and social media on consumptive behavior in the digital era. Methodology: The research employs a quantitative approach, using primary data collected through a Google Form questionnaire distributed to 93 respondents. Data analysis was performed using multiple linear regression with SPSS version 26. Results: The F-test results show that the variables of convenience, price, and social media collectively have a significant effect on consumptive behavior, with a significance value of 0.000 0.05. The t-test results confirm that each independent variable significantly influences consumptive behavior, with significance values below 0.05. Findings: The combined influence of convenience, price, and social media accounts for 30.7% of the variance in consumptive behavior, indicating a moderately strong effect on students’ purchasing habits. Novelty: This study provides valuable insights into how digital-era factors like convenience, price, and social media shape consumptive behavior among students, a topic not widely explored in current research. Originality: The study is original in its focus on students’ consumptive behavior in the context of the digital era, incorporating modern factors like social media into the analysis. Conclusions: Convenience, price, and social media significantly influence consumptive behavior, with a moderate effect on students’ purchasing decision. Type of Paper: Empirical research paper.

While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists’ destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists’ destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers. Adolescents consider the sponsored brand posts by social media influencers to be trustworthy and honest, thus reducing their critical evaluation of the ads. While several researchers have pointed to the critical role that parents play in their adolescents becoming digitally literate and empowered, there is little understanding of parental views and drivers of parental views on social media influencers and means by which they mediate their adolescents’ exposure to social media influencers. Our specific research questions are the following: (a) How does parents’ use of social media relate to their attitudes toward and mediation of social media influencers? (b) What is the role of psychological empowerment in enabling the relationship? Through a survey of approximately 200 mothers of adolescents (between the ages of 11 and 17 years), we examine how parents’ social media usage (active or passive) is related to their views toward social media influencers and mediation of social media influencers. We find that active (vs. passive) use of social media by parents led them to significantly (vs. not significantly) mediate social media influencers’ impact. Passive (vs. active) use of social media led to parents having a significant (vs. not significant) positive view of social media influencers. We explain this direct relationship by the level and kind of psychological empowerment (intrapersonal or interactional) that a parent experiences. Intrapersonal empowerment is related to self-efficacy, perceived competence, and desire for control, whereas interactional empowerment is related to an individual’s engagement in collective action and interactions with others. We find that active use of parental mediation increases intrapersonal empowerment resulting in parental mediation of social media influencers but has no effect on their positive or negative views on social media influencers. Moreover, passive use of social media results in interactional empowerment but has no significant impact on parental mediation but is related to positive views of social media influencers. Implications for regulators, practitioners, and parents are then discussed.

This exploratory study aimed to discern and comprehend the social media usage patterns and their perceived impact on mental health among Generation Z students at a Colombian university. Employing a mixed methods approach, data were collected from 361 Colombian Gen Z individuals. A focus group guide and a self-reported questionnaire, informed by focus group results, were utilized to evaluate diverse constructs. Qualitative data underwent iterative categorization (IC), while quantitative data underwent statistical analysis using SPSS software. Participants predominantly utilized social media for communication and entertainment, with indications of a link between social media use and anxiety. However, participants did not perceive social media as significantly influential in their decision-making processes or relationships. Notably, female participants reported higher anxiety levels. This study of Colombian Gen Z freshmen unveiled social media's notable influence on body image, mental health, and social rewards. It underscores the necessity for tailored interventions to foster positive online experiences, address gender-specific challenges, and reassess brand engagement strategies within this demographic. Additionally, it highlights the need for further research within the Colombian university context. Though the employed instrument exhibited acceptable validity and reliability levels, future research could benefit from enhancements. This paper represents the initial endeavor to analyze social media consumption among Generation Z in Colombia through a mixed methods approach. Examining social media consumption patterns and their impact on mental health contributes to academic discourse on this relationship, informing the design of appropriate pedagogic strategies while considering reported gender differences. This study contributes valuable insights into the intricate interplay between social media use and mental health among Colombian Gen Z students. Addressing these dynamics is pivotal in formulating targeted interventions and strategies to support the mental well-being of this demographic within university settings. Future investigations should focus on refining measurement tools and delving deeper into nuanced aspects of social media's influence on mental health within educational environments.

BackgroundThere is growing awareness of the broader health-related harms of social media; yet, research on social media–related injury mortality and morbidity remains limited. Emerging evidence suggests links between excessive social media use and increased risks of self-harm, cyberbullying-related distress, and dangerous viral challenges, but there has been limited research on the link between time spent on social media and environmental risk-taking, such as risky selfies. However, comprehensive epidemiological studies and policy-driven interventions remain scarce, highlighting the need for further investigation into the public health implications of digital engagement.ObjectiveThis research aimed to examine the relationship among self-reported time spent on social media, influencer status, and risk-taking behaviors among Australians, considering implications for injury prevention.MethodsA cross-sectional survey of Australian social media users (N=509) was conducted using stratified quotas to approximate national distributions by age, sex, and geographical location. Participants reported their average daily time spent on social media, whether they identified as a social media influencer, and whether they had ever engaged in risk-taking behavior to create social media content. Associations between categorical variables (eg, influencer status and risk-taking) were examined using Pearson chi-square tests and supplemented with odds ratios (ORs) and 95% CIs. Independent samples 2-tailed t tests were used to compare mean time spent on social media between risk-takers and non–risk-takers.ResultsAmong participants, 48 (9.4%) self-reported engaging in risk-taking behavior in the outdoors. Influencers were significantly more likely to report risk-taking (28/58, 48.3%) compared to noninfluencers (20/451, 4.4%; χ²1=110.57, P<.001). Risk-takers (n=48) also spent significantly more time on social media (mean=2.05, SD 1.04) compared to non-risk-takers (n=461; mean 1.37, SD 1.04; t57.22=4.31, P<.001). In multivariate analyses, influencers (OR 20.11), males (OR 2.00), and younger age groups (eg, OR 33.06 for 18‐24 vs 55‐64 years) had significantly higher odds of reporting risk-taking.ConclusionsOutdoor risk-taking for content creation is associated with influencer status and greater time spent on social media. These findings suggest that policy makers should prioritize regulations addressing risky social media behaviors and hold platforms accountable for promoting harmful content. Social media platforms should implement real-time alerts, pop-up warnings, and geolocated safety information to discourage risky behaviors. Public health practitioners should engage influencers to promote safer content norms and develop targeted injury prevention strategies.

Background:Today, social media platforms are more popular than ever in Saudi Arabia. Despite the influence of social media on patients’ decisions to undergo cosmetic surgery, it is still unclear how social media platforms affect the private practice of plastic surgeons around Saudi Arabia. This study aimed to assess Saudi plastic surgeons’ use of social media and its impact on their practices.Methods:The study was based on a self-administered questionnaire that was built on previous literature and distributed to practicing Saudi plastic surgeons. A survey consisting of 12 items was conducted to assess patterns of social media use and its impact on plastic surgery practice.Results:This study included 61 participants. Thirty-four surgeons (55.7%) were using social media platforms in their practice. The use of social media was significantly different among surgeons with different levels of practice in cosmetic surgery (P = 0.004) and reconstructive surgery (P = 0.049). Social media presence was significantly more prevalent among surgeons in private practice (70.6%, P = 0.034). The use of social media in plastic surgery is overall positive for the field (60.7%).Conclusions:Despite plastic surgeons’ differing views on social media, its role within the field of plastic surgery is evidently on the rise. The use of social media is not equal across all practice types. Surgeons practicing in private hospitals and specializing in aesthetic surgery are more likely to view social media favorably and use it in their practice.

In order to gain a clear understanding of factors that affect destination choice, this paper sought to explore the influence of social media on Omani outbound pleasure travellers' destination choices. The main data collection method involved 35 in-depth interviews with actual Omani outbound travellers. The analysis process led to the development of five themes regarding the influence of social media on their destination choice. These themes have been labelled as the credibility of social media information; the influence of age on the use of social media; the advancement of technology has a huge impact on using social media; the effectiveness of social media as a marketing tool and social media and traditional media complement each other. Hence, based on these themes, it could be concluded that the majority of participants interviewed believe that social media has an effect on their destination choice. Finally, the contribution of the current study would result from aiding the tourism and marketing industries to understand the use and influence of social media on destination choice of Omani travellers (as representing Arab and Muslim tourists).

This systematic literature review examines the impact of social media on public opinion and its implications for policy-making. Utilising the PRISMA framework, the study analysed 19 articles from Scopus and Web of Science databases published between 2013-2023. The review identified five main categories of social media platforms discussed; Twitter/X, Meta (Facebook, Instagram, WhatsApp), YouTube, Chinese apps (Sina Weibo, WeChat, QQ), and several unspecified platforms. Key themes emerged across these categories, including the role of social media in knowledge dissemination, creation of filter bubbles and echo chambers, amplification of diverse voices, and spread of misinformation. The findings highlighted social media potential for real-time public opinion monitoring, facilitating engagement between policymakers and citizens, and early identification of emerging issues. However, challenges such as information credibility and algorithmic curation of content were also noted. The review suggests that strategic use of social media can raise awareness and mobilise support for global initiatives like the Sustainable Development Goals. It emphasises the need for policymakers to understand and leverage social media's influence on public sentiment while addressing associated risks. The study contributes to a nuanced understanding of how different social media platforms shape public discourse and influence policy decisions in the digital age. Future research directions are proposed to further explore the complex dynamics between social media, public opinion, and governance in an evolving technological landscape. Keywords: Social media impact, public opinion formation, digital policymaking, online political discourse, civic engagement.

This study aims to analyze the influence of financial literacy, digital technology use, family support, and social media on consumer behavior of Bhinneka PGRI Tulungagung University students in the context of the digital economy. Using a quantitative approach, data were collected through questionnaires distributed to 86 student respondents. The data analysis process involved a series of stages such as instrument validity and reliability testing, multiple linear regression analysis, classical assumption testing, t-test, f-test, and coefficient of determination (R²) analysis. The results showed that partially, three independent variables—digital technology use, family support, and social media—have a positive and significant influence on student purchasing decisions. Meanwhile, financial literacy did not show a statistically significant influence. However, when tested simultaneously, the four variables together have a significant influence on student consumer behavior in making purchasing decisions. Of these four factors, digital technology use is the most dominant variable in influencing student consumer behavior. This indicates that students are highly dependent on technology in carrying out consumption activities, from information search to transaction processing. Family support and the influence of social media also contribute to shaping preferences and purchasing decisions. Overall, student consumer behavior in the digital age is heavily influenced by social and technological factors. These findings highlight the importance of improving financial literacy among students, as well as the need for wise use of technology and social media to prevent excessive and uncontrolled consumer behavior.

Objective:The aim of this study was to determine whether nutrition knowledge differs between male and female Kuwaiti health influencers in social media (Instagram).Design:A cross-sectional study was conducted to determine the nutrition knowledge of male and female Kuwaiti health influencers in social media (Instagram) utilizing a multiple-choice questionnaire with sixteen questions.Setting:Kuwaiti health influencers in social media (Instagram).Subjects:One hundred Kuwaiti health influencers (fifty males; fifty females) in social media (Instagram).Results:A response rate of 70% was accomplished (thirty-two males; thirty-eight females). The correctly answered questions had a mean percentage of 60% with averages of 65% and 60% for correct responses by males and females, respectively (P=0.039). Only, two questions demonstrated significantly different scores for male and female groups (P<0.05). The two age groups (<30 years; ≥30 years) displayed mean percentage scores of 61% and 63%, respectively (P=0.081).Conclusions:Kuwaiti health influencers in social media were unable to provide accurate information concerning common health problems including obesity, hypertension, and osteoporosis. (www.actabiomedica.it)

Social media users can be influenced directly by their close relationships, such as their friends, family, and colleagues. They can also be influenced by those who follow them through shared information, goals, news, and opinions. Generally, an influencer is someone who entices an influence to do the same action, make the same decision, or change their behavior. He can also communicate information, ideas, and thoughts to multiple users. There are many tools to identify influencers. It can not be found simply through their big follower number or their shared media number. Thus, influencer identification is one of the essential tasks in social media research. Several approaches and metrics have been proposed in the literature to identify influencers. In this article, we explored the issue of identifying social media influencers while providing a generic view of social media influence. First, we presented a literature synthesis on the influence of social media. Then, we categorized the works and illustrated the leading solutions in literature to identify influencers in social media. A discussion and suggestions for potential future directions in this area accompanied this presentation. We believe these briefings are critical to resolving the issue discussed in this article.

Advances in digital technology have driven significant changes in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. Digitalization has driven changes in consumer behavior in seeking information, comparing products, and making purchases. Consumers are now increasingly influenced by digital media, such as social media, marketplaces, and influencer recommendations. The use of social media, marketplaces, and influencers has become a key tool for increasing market reach and sales. Social media, particularly Instagram, has become an effective promotional tool due to its ability to display product visuals attractively. This study aims to analyze the influence of social media, marketplaces (GoFood), and influencers on increasing sales of culinary MSMEs in Cilacap City. The research method used is quantitative research with an explanatory approach. The research sample consisted of 100 culinary MSMEs, determined using a purposive sampling technique. Data collection was conducted through a questionnaire with a Likert scale and analyzed using multiple linear regression with the help of SPSS. The results show that social media and marketplaces have a positive and significant effect on increasing sales of culinary MSMEs, while influencers have a positive but insignificant effect. Simultaneously, social media, marketplaces, and influencers significantly influence sales growth for culinary MSMEs in Cilacap City. This study recommends optimizing the use of social media and marketplaces as primary digital marketing strategies for culinary MSMEs.

This study aims to determine the description of the use of online games, social media, student learning interests, the consequences of the use of online games on student learning interests, the influence of social media use on student learning interests, and the impact of using online games and social media on student learning interests in Muhammadiyah Burau Vocational High School (SMK). To achieve this goal, researchers use information collection methods through questionnaires, observation, and documentation. The information obtained from the results of the study was processed by utilizing quantitative analysis to determine the influence of the use of online games and social media on the learning interest of students at Muhammadiyah Burau Vocational High School (SMK). The results of the experiment proved that if the online game variable is in the high category, the social media variable is in the medium category, while the interest in learning students is in the medium category. Based on the results of the experiment, the relationship between product moment variables and learning interest is moderate, while the relationship between social media variables and student learning interest is high. Based on the results of multiple linear regression analysis, it is concluded that there is a negative and significant influence of online games and social media on the interest in training students at Muhammadiyah Burau Vocational High School (SMK).

The past has witnessed a growing interest among researchers in exploring the linkages between the media attitudes and behaviours of youth in Kenya. In the context of increasing use of social media, research on the influence of social media on youth leisure is significantly low. Very few studies have explored media use patterns among youth in terms of their media preferences and active leisure participation. A recent review of youth use of social media recommends the need for research aimed at understanding how the social media influences youth and how youth allocate time in active leisure as they use social media. Therefore this research seeks to find out the influence of social media on youth leisure in Rongo University College Town Campus.