Abstract
The objective of the research is to know the effect of the product quality and service to customer satisfaction. This study was carried out at Jakarta Greater Area with 100 respondents. Which were taken by propotional random sampling. The respondents were people who was user of Tiger Balm and live at Jakarta greater area.Data anlysis techniques are used to test the hypothesis is correlation and multiple regression were oprated by computer using Statistical Product & Service Solution (SPSS). Computational results for testing the model showed analysis of determination, and anlysis non parametrik regression. The results show the quality of product and service is a significant positive effect and correlation between quality product and service on customer satisfaction. The better the quality of the product it will be a positive impact on customer satisfaction. High-quality of services are services that can exceed the expectations of the consumer, the better the service received by the customer it will be a positive impact on customer satisfaction.
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