Pengaruh Kualitas Pelayanan, Variasi Produk, Dan Islamic Store Atmosphere Tehadap Minat Beli Ulang Melalui Value Equity Sebagai Variabel Intervening
The Indonesian culinary business market is becoming increasingly competitive. Therefore, business owners need to understand the factors that influence consumers' repurchase intention. This research focuses on service quality, product variety, and islamic store atmosphere to understand their impact on value equity and repurchase intention. A quantitative approach was used for the study, with data collected through a survey of a sample of 200 consumers of SFA Steak & Resto Klodran. The data collection method was a questionnaire survey. Statistical analysis, including linear regression and mediation, was used to test the relationship between the variables under study. The results indicate service quality and product variety have a positive and significant effect on value equity, while the islamic store atmosphere has a positive but insignificant effect. Additionally, value equity has a positive and significant influence on repurchase intention. Value equity moderates the relationship between service quality and product variety with repurchase intention, but does not moderate the relationship between islamic store atmosphere and repurchase intention.
- Research Article
- 10.37715/rmbe.v3i1.4344
- Nov 25, 2023
- International Journal of Review Management Business and Entrepreneurship (RMBE)
This study aims to examine the effect of product quality and service quality on repurchase intention directly or indirectly through customer satisfaction. The variables studied were product quality (X1), service quality (X2), customer satisfaction (M), and repurchase intention (Y). The method used in this study is using quantitative approach and analyzed using SEM-PLS. Data collection was done by using a questionnaire which was distributed online using the google form. The population in this study are people who have bought Jajanan We'e Dewe products at least 1 (one) time. Meanwhile, the research sample criteria are the customers of Jajanan We'e Dewe who have visited IG, Whatsapp, or came directly to Jajanan We'e Dewe and have an interest or desire to repurchase Jajanan We'e Dewe products. The number of respondents in the study were 50 people. The result of the study had found that there was a significant influence on the effect of product quality and service quality on customer satisfaction, the effect of customer satisfaction on repurchase intention, and the effect of product quality and service quality on repurchase intention through customer satisfaction. Meanwhile, the direct effect on product quality and service quality on repurchase intention did not show significant results.
- Research Article
1
- 10.38035/jlph.v1i2.65
- Feb 10, 2021
- Journal of Law, Politic and Humanities
Communication is a human need that is quite important in everyday life. In this era of globalization, there have been many prepaid card products that are increasingly diverse, one of which is XL Axiata which is the first private cellular company in Indonesia. The purpose of this study was to determine Trust, Service Quality, Product Quality and Promotion in Forming Repurchase Intention in XL Axiata Provider Users. The subjects of this research are people who use the XL Axiata Provider in Jakarta. The sample used in this study was 145 respondents. The sampling technique was carried out by purposive sampling method. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that trust has a positive and insignificant effect on repurchase intention, service quality has a positive and insignificant effect on repurchase intention, product quality has a significant positive effect on repurchase intention and promotion has insignificant positive effect on repurchase intention.
- Research Article
- 10.58881/kpsbsl.v1i2.12
- Aug 14, 2024
- Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Sensitivity to the effects of customer value and brand experience by customers in increasing repurchase intention by maximizing the effectiveness of service quality needs to be considered so that it is consistent in implementation. The thesis entitled "The Role of Service Quality Mediating Customer value and Brand experience on Repurchase Intention at Head Office of PTNJM Bali” is explanatory research with a quantitative approach. Researchers also want to know how much the independent variables contribute to the dependent variable which is also through the mediating variable. The data collection method used in this research was distributing questionnaires, observations and interviews with 100 respondents whose data was analysed using SPSS Version 29 and Smart PLS Version 3. Sampling used a nonprobability sampling method with purposive sampling technique. The results of the research can be concluded: (1) there is no positive and significant influence between Customer value on Repurchase Intention. (2) there is a positive and significant influence between Brand experience on Repurchase Intention. (3) there is a positive and significant influence between Service Quality on Repurchase Intention. (4) there is no positive and significant influence between Customer value on Repurchase Intention which is mediated by Service Quality. (5) there is no positive and significant influence between Brand experience on Repurchase Intention which is mediated by Service Quality.
- Research Article
- 10.36277/geoekonomi.v16i1.556
- Mar 30, 2025
- Jurnal GeoEkonomi
This study aims to examine the effect of product variety and service quality on consumer repurchase intention at Nostimo Food Stall, Balikpapan. This study uses a quantitative approach and uses primary data obtained from 246 respondents as samples selected based on convenience sampling method. The collected data were analyzed based on multiple linear regression analysis using SPSS. The result shows that product variation and service quality have a significant effect simultaneously on consumer repurchase intention. The product variety has a positive and significant effect on consumer repurchase interest, but service quality has a positive and insignificant effect on consumer repurchase interest. The results provide managerial implications for Nestimo Balikpapan Food Stalls to increase its product variety and improve health protocol-based services in order to increase consumer repurchase interest. With the increase of consumers' repurchase interest, it is expected that this restaurant business that is run can develop and be sustainable. Confirming that the combination of both creates a satisfying eating experience and increases consumer loyalty. These findings provide important insights for culinary entrepreneurs in improving their competitiveness. Despite this success, the researcher still recommends exploring the impact of additional factors such as digital customer experience and social media-based marketing strategies on repurchase intention. In addition, a more in-depth study of market segmentation based on demographics could provide additional insights into different consumer preferences.
- Research Article
1
- 10.25139/sng.v12i1.5692
- Dec 26, 2022
- Sinergi : Jurnal Ilmiah Ilmu Manajemen
Abstract. Product quality is the result of the production of a product that can be a factor in sales volume. Meanwhile, service quality is the totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs. In addition to product quality and service quality, there is perceived quality, namely the customer's perception of the overall quality or superiority of a product or service related to what is expected by the customer. The hypothesis of this study states that the three variables, namely, product quality, service quality and perceived quality affect repurchase intentions directly and indirectly through the intervening variable, namely satisfaction. This research was conducted on exhaust fan products owned by the XXYZ brand. This study uses a quantitative approach with data collection methods using questionnaires. This study uses the PLS method using SmartPLS3. Respondents in this study were XXYZ Surabaya customers who had purchased exhaust fan products in the period March 2019-March 2021 with age over 30 years. The number of respondents in this study amounted to 100 respondents. The results of this study explain that the independent variables namely product quality, service quality and perceived quality have a significant influence on the intervening variable, namely satisfaction. For the independent variable perceived quality has no direct effect on repurchase intention. And the product quality variable has no indirect effect on repurchase intention.Keywords: Product quality; service quality; perceived quality; satisfaction; repurchase intention
- Research Article
- 10.62335/aksioma.v2i7.1533
- Jul 24, 2025
- AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
The research began due to the decline in the number of visitors at Kala cafe, so the researcher wanted to investigate the cause of this phenomenon. The researcher found a number of facts obtained from Instagram accounts and maps showing responses from Kala cafe visitors, so the researcher set the focus of the research on product quality, service quality, and repurchase intention. This study aims to investigate the positive impact of service quality and product quality on repurchase intention and to determine the influence of service quality and product quality simultaneously and significantly on repurchase intention. This study applies a quantitative approach with data collection techniques using questionnaires and randomly drawn samples. The research findings show that quality service has a positive and significant influence on repurchase intention, with a regression coefficient value for service quality (X1) of 0.329 and a probability value of 0.000 < a significance level of 0.05. Product quality has a positive and significant impact on repurchase intention with a regression coefficient value of 0.536 and a probability value of 0.000 < a significance level of 0.05. Service quality and product quality are proven to simultaneously influence repurchase intention with a P value of 0.000 < a significance level of 0.05.
- Research Article
1
- 10.29040/ijebar.v6i2.5396
- Jun 26, 2022
- International Journal of Economics, Business and Accounting Research (IJEBAR)
The study entitled “The Influence of Product Quality, Service Quality, and Timeliness of Delivery on Repurchase Intention at Cake by Tenggilis Surabaya” has four objectives, namely: (1) Knowing the effect of product quality on repurchase intention, (2) Knowing the effect of service quality on repurchase intention, (3) Knowing the effect of timeliness of delivery on repurchase intention, (4) Knowing the effect of product quality, service quality, and timeliness of delivery on repurchase intention simultaneously. Cake by Tenggilis Surabaya is a business engaged in the food industry, specifically a cake shop. This research uses quantitative methods. The population in this study was the customers of Cake by Tenggilis. The sample in this study amounted to 150 respondents. Data were collected through questionnaires which were distributed online using google forms. In this study, the data were processed using SPSS 22 for windows. The results of this study are: (1) Product quality has a significant effect on repurchase intention, (2) Service quality has a significant effect on repurchase intention, (3) Timeliness of delivery has a significant effect on repurchase intention, also (4) Product quality, service quality, and timeliness of delivery simultaneously have a significant effect on repurchase intention.
- Research Article
2
- 10.9734/ajeba/2024/v24i61386
- Jun 13, 2024
- Asian Journal of Economics, Business and Accounting
Aims: The purpose of this study was to determine the effect of product quality, service quality and electronic word of mouth on repurchase intentions by mediating customer satisfaction on Erigo products in the shopee marketplace in Malang City. Study Design: This research uses a descriptive quantitative approach. Place of Study: Respondents in this study were Erigo consumers who had bought at least 2 times, had a shopee platform and the age of consumers was at least 17 in Malang City. Methodology: The sampling method applied is nonprobability sampling, specifically through purposive sampling technique. A total of 154 respondents were selected using purposive sampling technique. The data was processed with version 4.0 of smartPLS. Results: All elements in the statement are legitimate, according to the validity test findings. Furthermore, the results of the hypothesis test show that product quality does not influence the desire to repurchase (P Values 0.362>). P Values 0.002 indicate that service quality influences repurchase intentions, whereas P Values 0.751 indicate that electronic word of mouth does not influence repurchase intentions. 0.05. The following conclusions can be drawn: - Repurchase intention is influenced by customer satisfaction (P Values 0.000 <0.05), which in turn is influenced by product quality (P Values 0.002 <0.05), service quality (P Values 0.005 <0.05), and electronic word of mouth (P Values 0.080 <0.05). - Repurchase intentions are influenced by product quality (P Values 0.002 <0.05), which is mediated by customer satisfaction (P Values 0.007 <0.05), and by electronic word of mouth (P Values 0.077>), which is mediated by customer satisfaction (P Values 0.080 <0.05), which in turn affects repurchase intentions (0.5). 0.05. Conclusion: Product quality affects customer happiness but has little effect on their propensity to buy again. The quality of service has an effect on customer satisfaction and their propensity to make a repeat purchase. Online recommendations have little effect on consumers' happiness or propensity to buy again. The quality of the product or service does influence the likelihood that a consumer will make a repeat purchase, but the impact of electronic word of mouth on consumer satisfaction is minimal.
- Research Article
1
- 10.57110/jeb.v1i5.4711
- Dec 22, 2021
- VNU JOURNAL OF ECONOMICS AND BUSINESS
This study was conducted to test the relationship between value equity and repurchase intention of diners at the Manwah restaurant chain. In this study, the authors propose five factors that constitute value equity in the restaurant sector. These are: food quality, service quality, environment, price, and convenience. Data were collected from 400 diners who had used the service at the Manwah restaurant system in Hanoi, and were analyzed by SEM. The results show that value equity positively affects the intention to repurchase. In details, all P-values have values less than 0.05, showing that the factors of food quality, service quality, price, convenience and service environment all have an impact on the value equity factor. Except for the negative price factor’s regression coefficient, all the regression coefficients have positive values, showing that these factors have a positive impact on value equity. The negative regression coefficient of the price factor on value equity shows that the reasonableness of the price (customers rate it as low cost compared to the quality and quantity of what they receive) has a negative effect on value equity.
- Research Article
- 10.25073/2588-1108/vnueab.4711
- Dec 22, 2021
- VNU JOURNAL OF ECONOMICS AND BUSINESS
This study was conducted to test the relationship between value equity and repurchase intention of diners at the Manwah restaurant chain. In this study, the authors propose five factors that constitute value equity in the restaurant sector. These are: food quality, service quality, environment, price, and convenience. Data were collected from 400 diners who had used the service at the Manwah restaurant system in Hanoi, and were analyzed by SEM. The results show that value equity positively affects the intention to repurchase. In details, all P-values have values less than 0.05, showing that the factors of food quality, service quality, price, convenience and service environment all have an impact on the value equity factor. Except for the negative price factor’s regression coefficient, all the regression coefficients have positive values, showing that these factors have a positive impact on value equity. The negative regression coefficient of the price factor on value equity shows that the reasonableness of the price (customers rate it as low cost compared to the quality and quantity of what they receive) has a negative effect on value equity.
- Research Article
- 10.36526/santhet.v9i1.5006
- Feb 4, 2025
- Santhet (Jurnal Sejarah Pendidikan Dan Humaniora)
This study aims to analyze the effect of product quality, service quality and price on repurchase intention mediated by consumer satisfaction towards mie gacoan in Padang city. Using a quantitative approach, data were collected from 128 respondents who live in Padang city and have bought mie gacoan more than 2 times with an age range of 17 - 30 years using an online questionnaire. data were analyzed using IBM SPSS Statistics. the results of this study indicate that product quality and service quality have a significant effect on consumer satisfaction. price does not have a significant effect on consumer satisfaction. service quality and price have a significant effect on repurchase intention, while product quality does not have a significant effect on consumer satisfaction. consumer satisfaction has a significant effect mediating service quality and price on repurchase intention. in addition, consumer satisfaction does not have a significant effect in mediating product quality on repurchase intention. this study expects the need for other strategies to be able to increase repurchase intention towards mie gacoan restaurants in Padang city.
- Research Article
- 10.29429/jslhr.201609_11(3).01
- Sep 1, 2016
In response to the increased variability in customers' demands, the food and beverage industry strives to provide best quality services that often even surpass customer expectations. This research focuses on when services are over-attentive and surpasses customer expectations, turning into "over-service", which would in turn affect service quality, satisfaction, and repurchase intention. Therefore, there are six research purposes: 1. How service quality affects customer satisfaction? 2. How service quality affects repurchase intention? 3. How customer satisfaction affects repurchase intention? 4. What moderating effect of over-service on service quality and repurchase intention? 5. What moderating effect of over-service on customer satisfaction and repurchase intention? 6. What moderating effect of over-service on service quality and customer satisfaction? Survey questionnaire has been applied and data was collected via the internet. Two main conclusions are as follows: First, the higher the service provided, the better the customer satisfaction; the higher customer satisfaction, the higher the repurchase intention will be. However, there is no significant influence between service quality and repurchase intention, but it may possible be significant influence via customer satisfaction. Second, there are no moderating effect of over-service on service quality and customer satisfaction, service quality and repurchase intention, as well as customer satisfaction and repurchase intention. Hence, this research may infer that over-service would not be the main reason for customer satisfaction and repurchase intention. Even though literature point out the negative perception of over-service, young people seem to take it as acceptable in terms of service quality, satisfaction and repurchase intention.
- Research Article
- 10.36655/njm.v9i1.1028
- Aug 14, 2023
- Nommensen Journal of Medicine
Background: Regardless of recovery in the number of visits from the pandemic to the new normal and post-pandemic era, hospitals need to ensure that patients who have come to the hospital are willing to visit for a second time (repurchase intention). Repurchase intention is influenced by patient satisfaction and quality of services. There are several tools to assess quality of hospital service, such as HEALTHQUAL questionnaire. There has been no research linking HEALTHQUAL, patient satisfaction, and repurchase intention. Objective: This research aims to study the association between HEALTHQUAL and repurchase intention, mediated by patient satisfaction. Methods: This research was a cross-sectional study at a private hospital in Jakarta (December 2022-January 2023). Statistical analysis was performed using SmartPLS software. Results: This study included 100 participants with a mean age of 40 years. Based on the questionnaire results, most of the patients agreed on questions about service quality and satisfaction. Model analysis showed that there was a significant association between HEALTHQUAL, patient satisfaction and repurchase intention (p<0.05; T-statistics>1.96). Moreover, patient satisfaction showed a significant mediator effect towards HEALTHQUAL and repurchase intention (p<0.001, T-statistics>1,96) Conclusion: HEALTHQUAL positively and significantly affects patient satisfaction and repurchase intention. Patient satisfaction also affects repurchase intention positively and significantly. Besides, patient satisfaction partially mediates the effect of HEALTHQUAL on repurchase intention. There is a positive effect of HEALTHQUAL mediated by patient satisfaction on repurchase intention.
- Research Article
- 10.32639/fokusbisnis.v13i2.534
- Dec 1, 2014
- Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi
This study aims to examine and analyze the effect of café atmosphere, food quality, service quality on customer satisfaction and repurchase intention on consumers in the Beranda Eatery Kebumen. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.The population of this research is the consumer of the Beranda Eatery Kebumen. The sample in this study is 100 people. The sampling technique used was accidental sampling. The method of data collection with questionnaire. Respondents' attitudes are measured with a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 22. Data analysis uses descriptive analysis, and statistical analysis (path analysis).The results showed that there was a significant influence between café atmosphere variables on customer satisfaction, food quality had a significant effect on customer satisfaction, then service quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on repurchase intention, food quality had no significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and customer satisfaction has a significant effect on repurchase intention.
- Research Article
- 10.58330/prevenire.v2i4.340
- Aug 7, 2023
- Journal of Multidisciplinary Science
This study investigates the impact of price and service quality variables on repurchase intentions in the context of travel services and tour operator activities post the Covid-19 pandemic. It explores whether consumer satisfaction mediates the relationship between price, service quality, and repurchase intentions. Using a quantitative explanatory research design, the study involves a sample of 110 individuals intending to purchase Travel services and tour operator activities from Citramulia Travel and Tour Lombok between the post-Covid-19 period and December 2022. Data collection entails distributing questionnaires after instrument validation and reliability checks. Analysis shows that prices have a non-significant, negative effect on repurchase intentions, while service quality significantly and positively influences repurchase intention. Consumer satisfaction plays a significant role in enhancing repurchase intentions. Affordable pricing positively affects consumer satisfaction, leading to increased repurchase intentions. However, certain aspects of service quality, like reliability, responsiveness, and tangibles, negatively impact overall satisfaction. Consumer satisfaction partially mediates the relationship between price and repurchase intention. In contrast, it does not mediate the association between service quality and repurchase intention, as the direct positive effect of service quality on repurchase intention remains. This study offers insights into the interplay among price, service quality, consumer satisfaction, and repurchase intentions in the post-Covid-19 travel services and tour operator activities landscape.
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