Abstract
A good university needs to be balanced with good quality academic services. This study aims to determine the effect of academic service quality (X) on Student Loyalty (Y). This study is an ex-post facto study with 40 student respondents as a sample determined based on purposive sampling technique in determining the sample. The instrument used in this study was a questionnaire with a Likert scale. Linear regression is used to test the hypothesis of the strength of the influence between the independent variables and the dependent variable. The results showed that there was an effect of academic service quality (X) on student loyalty (Y) by 50.0%. These findings indicate that: the quality of academic services (X) has an influence on student loyalty (Y).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
