PENGARUH DAN SELF CONGRUITY, PERFORMANCE ALTERNATIVE ATTRACTIVENESS TERHADAP DIMEDIASI OLEH KEPUASAN KERJA DAN TURNOVER INTENTION KOMITMEN ORGANISASIONAL PADA KARYAWAN MARKETING INDUSTRI PERBANKAN SURABAYA

Abstract

Employee turnover has got much attention in many companies because of its effect both on financial sides and company image. In high density of competition among the same industry or not, is believed could increase employees' turnover intention because employees perceived there are many alternative places to work. Turnover intention could be reduced by increasing employees' organizational commitment and job satisfaction. The purpose of this study was to investigate the effects of employee self congruency, company image attractiveness, performance, alternative attractiveness, job satisfaction and organizational commitment toward turnover intention. Data were collected using a survey method within the context of banking industries. Path analysis was used to test the hypotheses. Results revealed employee self congruence had positive effect on both company image attractiveness and job satisfaction. Company image attractiveness also had positive effect to job satisfaction and organizational commitment. Then organizational commitment, job satisfaction and performance had negative effect on turnover intention. While alternative attractiveness had positive effect on turnover intention. Key Words: Self congruency alternative attractiveness, performance company image attractiveness job , , , satisfaction, organizational commitment turnover intention