Penerapan Pemasaran Digital dalam Pengembangan Paket Wisata Desa Blimbingsari, Jembrana, Bali

Abstract

Partner Problems in 3 Fields: Field 1: Management and Marketing, Field 2: Tourism, and Field 3: Informatics. This activity has been carried out: (1) Creating a tourist map in the form of a narrative and educational package that has been integrated and which areas and products are suitable for inclusion in tourism potential. The products used are printing products made from organic colors, forest honey products, and dry cake products made from local ingredients. (2) Village residents have made a joint agreement regarding prices and products that can be linked between one tour and another. (3) Rebranding according to current tourism needs, such as the entrance to the tourist village, providing attractive photo spots and creating tour packages for Blimbingsari village. The rebranding that has been built is that the Blimbingsari Tourism Village is The Promised Land. From the feedback that has been given, there are 2 indicators that are the weak points of the Blimbingsari Tourism Village, namely the distance of the tourist village from Denpasar City Center which has to take quite a long time, around 3 hours because the distance is quite far, namely around 120 km. This problem has been overcome by creating tourist packages in the village, and combining them using routes that pass through tourist attractions. This tour package is designed to add value to the trip and add an interesting tourist experience.