Penerapan Association Rule Menggunakan Frequent Pattern Growth Untuk Rekomendasi Produk Jersey Sepakbola

Abstract

The phenomenon of the beginning of the year, what some football fans have been waiting for, is the publication of the latest jersey from their favorite team. When the new jersey was launched, football fans flocked to buy the jersey, but there were several shops available for the new jersey. This was experienced by the Eighteen Sport shop, in fulfilling the wishes of fans, there were obstacles to re-stock the jerseys that were most in demand. So many items that have not been sold. The focus of this research lies in managing jersey sales data in June, July and August, as well as high interest in the demand for club jerseys. The high demand for jerseys is influenced by the achievements of the club itself. This study uses the FP Growth algorithm with the aim of getting a recommendation pattern from the wishes of football fans. Based on the results of the support management, it was found that consumers by buying 1 jersey item will buy back 1 different jersey item as many as 15 patterns. Consumers by buying 2 jersey items will repurchase 1 different jersey item as many as 46 patterns. Consumers by buying 3 jersey items will repurchase 1 different jersey item as many as 37 patterns. Consumers by buying 4 jersey items will repurchase 1 different jersey item for 10 patterns. So that the pol data becomes the owner's recommendation to make a repeat purchase.