PEMASARAN IDEOLOGI POLITIK ISLAM : ANTARA TUJUAN DAN KENYATAAN

Abstract

Political issues in Indonesia today cannot be separated completely from the affairs of religion. Many politicians or political party's campaign cites religious moral messages (jargon) in performing its activities. Some of them make the Islamic ideology as the main theme and superior political product. People as voters should have a good understanding of the meaning of Islamic ideology as a jargon on the one hand, with the values of Islam on political and social in daily activities on the other hand. Fallacy would be done by the people for differentiating Islamic jargon of political commodity and practical life covered by religious values would cause the voter attitudes no respect toward the deviant politicians and will eventually turn around to blame the political parties. The question is, should the ideology of Islam as a political product is packaged and processed into commodities practical operational that useful for the voters?