PEMANFAATAN KONTEN TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL SHOPPE AFFILIATE PADA AKUN TIKTOK “INDISYINDI”

Abstract

Utilizing content using shoppe affiliate allows a product to be better known and will sell well in the market, so that sellers and business people make Tiktok shoppe affiliate a digital marketing platform that is being widely used at this time. One of the online accounts that is active in producing Tiktok shoppe affiliate content as a digital marketing communication medium is the Tiktok account “Indisyindi. The purpose of this study is to determine the use of TikTok content as a digital marketing communication medium. This study uses a qualitative descriptive research method. Based on the results of the research and discussion, it is concluded that the utilization of Tiktok Content as a Digital Marketing Communication Media is in accordance with the circular of SOME concept. At the share stage, there are three important aspects that must be considered, namely, Participants use TikTok as a medium for spreading, Connect builds connections with their followers, and Build Trust provides reliable information about products. In the second stage, Optimize, there are three aspects that must be considered, such as listening to find out by utilizing the tiktok feature, learning how to upload content and building interactions, and taking part in authentic communications using hashtags, mentions and captions. At the Manage stage there are three important aspects that must be considered, namely, media monitoring sees audience feedback in the form of comments like the number of shares and saves, Real Time interaction interacts with the viewer or audience through live broadcasts, Quick response performs quick responses such as replying to comments from viewers or audience. At the Engage stage there are three important aspects that must be considered, namely, influencer relations have not done influencer relations, where is the audience doing research on creativity, and how do I reach them regularly uploading content.