Abstract
The implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang has not been carried out optimally because the socialization carried out does not cover all BPJS Employment stakeholders and socialization media that are underutilized optimally. The purpose of this study was to determine the implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang. The method used is Qualitative Descriptive Research. Determination of Informants in this study was carried out with Snowball Sampling Techniques. Data collection is done through Observation, Interview and Documentation, with Model Data Analysis Techniques of Miles and Huberman. The findings in this study indicate that (1) the socialization of the labor social security program is not carried out directly to workers; (2) the lack of awareness of employers registering workers in the BPJS Ketenagakerjaan Padang program; (3) the media for socialization of the labor social security program has not been used optimally.Keyword: Public Relations, Socialization, Employment Social Security
Highlights
The implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang has not been carried out optimally because the socialization carried out does not cover all BPJS Employment stakeholders and socialization media that are underutilized optimally
The findings in this study indicate that (1) the socialization of the labor social security program is not carried out directly to workers; (2) the lack of awareness of employers registering workers in the BPJS Ketenagakerjaan Padang program; (3) the media for socialization of the labor social security program has not been used optimally
Undang-undang Tahun 40 Tahun 2004 tentang Sistem Jaminan Sosial Tenaga Kerja
Summary
Berdasarkan tabel 2 di atas dapat diketahui bahwa data jumlah perusahaan aktif di Kota Padang mengalami kenaikan tiap tahunnya. Upaya untuk mengatasi hal tersebut, perlu bagi setiap instansi memaksimalkan sosialisasi kepada masyarakat, hal ini dimaksudkan agar bantuannya merata dan tepat sasaran.“sosialisasi merupakan suatu proses sosial dimana seseorang individu mendapatkan pembentukan sikap untuk berperilaku sesuai dengan perilaku orang-orang di dalam kelompoknya”. Melalui berbagai kegiatan yang dilakukan humas diharapkan bisa menciptakan pemahaman mengenai jaminan perlindungan tenaga kerja yang saat ini dilaksanakan oleh BPJS Ketenagakerjaan sehingga membantu pemahaman masyarakat tentang BPJS Ketenagakerjaan sebagai program publik yang memberikan perlindungan bagi tenaga kerja, karena percuma jika BPJS Ketenagakerjaan bagus pelayanannya kalau masyarakat tidak mengetahui kelebihan dari fungsi BPJS Ketenagakerjaan tersebut dengan baik.Berdasarkanpermasalahan tersebut, maka Penulis tertarik untuk meneliti tentang “Pelaksanaan Humas Dalam Sosialisasi Program Jaminan Sosiasl Ketenagakerjaan di Kantor BPJS Ketenagakerjaan Padang”
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