PECULIARITIES OF ECOLOGICALLY ORIENTED RECREATIONAL COMPLEXES OF EUROPE

Abstract

The demand for safe recreation conditions is growing every day. Therefore, hotels, lodges which acquire ecological characteristics, improving the interiors of the premises, the exterior of the territories, causing green areas and growing organic products, supporting the ideas of resource conservation and remediation of territories. The purpose of this article is to evaluate the most successful tourism eco-projects in Europe, to identify environmental criteria that attract vacationers and improve the quality of the environment, to evaluate the service, natural attraction and creativity of holiday destinations, to make a comparative description of hotels and resorts located in different natural areas. Service, proximity to nature and the satisfaction of visitors with interaction of nature, design of the exterior and interior, the availability of exclusive decor items, and non-standard leisure activities are the three important criteria for choosing a hotel or resort today. These three criteria were studied by the method of manual analysis of visitor reviews. Most often vacationers mention natural beauty, somewhat less often – service, and quite rarely – creativity in the design and organization of recreation. For the first time, the most successfully functioning ecological resorts in Europe are divided into groups by location and natural resources. The requirements for resorts that are popular among the visitors have been formed. The criteria of service, natural advantages and creativity in different groups are compared.