Abstract
The ability to organize ideas effectively is one of the most difficult writing shills to teach or to acquire. Stressing the fact that good business commun ication requires a psychological pattern of organization, this article offers specific advice on organizing informative, good news, direct request, and persuasive messages, together with a detailed rationale for each pattern. The article also shows the student how the patterns can be used to fit more specific communications problems by applying the direct request and persuasive patterns to the two basic kinds of job application letters.
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