Abstract
This study investigated Patterns of online media exposure among young people in Anambra State, Nigeria. The rationale behind the study was to ascertain the ways young people in Anambra State access social media networks and to determine the reasons why they use the various online media platforms. Pegged on the Technological Determinism and the Uses and Gratification theories of the mass media, the study adopted quantitative research design and employed the questionnaire for data collection. The paper used a sample size of two hundred youths purposively drawn from Awka, Onitsha and Nnewi (all major cities in Anambra State) and adopted the percentage method in data analysis. Findings of the study show that many young people in Anambra State expose themselves to online media mainly through the use of their cell phones/handsets/smart phones and laptop/PC and that they use the various online media platforms for academic research purpose, for making and maintaining friendship, for entertainment/amusement and relaxation, chatting and for other purposes. The paper concluded that social networking sites are very useful platforms for interactive communication among young people and recommended more proactive use of online media for better academic attainment of young people. Keywords: Patterns, Online, Media, Exposure, Young, People, Anambra State.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
