Abstract
This essay analyses the role of sport in the cultural reforms of post-revolutionary Mexico. It becomes clear that the state saw the introduction of mass sports as a vital tool in the fight to eradicate undesirable traits within Mexican society. Crucially, sport was seen as a means to create a sense of ethnic, social, and national unity that had not previously existed. Yet the evidence suggests that, as in other areas of political contestation, Mexicans quickly displayed an ability to resist such cultural impositions. Whether it be a village fiesta or the Mexico City Olympic Games, ordinary people found ways of subverting official designs for their own purposes.
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