Abstract
BackgroundA mobile-based consultation service, or telehealth, can be used for remote consultations with health care professionals for screening, self-care management, and referral. In rural Bangladesh, where there is high demand for scarce male and even scarcer female doctors, remote consultations may help women seeking maternal and child health care. Aponjon is a mHealth service in Bangladesh that provides weekly voice or text messages to pregnant women, new mothers, and family members on various aspects of maternal, neonatal, and infant health. Subscribers can also access a dedicated 24*7 call center to discuss maternal, neonatal, and infant health or emergencies with medically trained doctors. The service provides advice, primary diagnoses, prescriptions, and referrals to subscriber callers.ObjectiveWe investigated the Aponjon service to understand access, acceptability, usability, benefits, and challenges of a mobile phone-based consultation service.MethodsWe conducted call log data analysis for September to November 2015 to understand how many unique subscribers accessed the service, who accessed the service, the geographical distribution of callers, and the purpose of the calls. We also conducted a qualitative exploratory substudy of eight married women and eight married men who were subscribers to and accessed the service during this time to understand their experiences. We interviewed 11 doctors from the same service who provided phone consultations to subscribers.ResultsApproximately 3894 unique subscribers accessed the service for single or multiple consultations during the study period; 68.36% (2662/3894) of subscribers were from rural households, and 53.00% (2064/3894) of calls were made by pregnant women or new mothers. Approximately 96.08% (5081/5288) calls were nonurgent, 2.69% (142/5288) semiurgent, and 1.23% (65/5288) urgent. Almost 64.7% (134/207) semiurgent or urgent calls came between 8 PM and 8 AM. Callers found the consultation service trustworthy, cost-effective, and convenient. The doctors dispelled misconceptions and promoted good health care practices, regular health check-ups, and responsible use of medicine. They helped families understand the severity of sicknesses and advised them to seek care at health facilities for semiurgent or urgent conditions. The service lacked a pro-poor policy to support talk times of subscribers from poor households and a proper referral system to help patients find the right care at the right facilities.ConclusionsAlthough a regular messaging service is constrained by a one-way communication system, this service using the same platform, gave subscribers access to an abbreviated “consultation” with medical doctors. The consultations provided subscribers with valued medical advice and support, although they were limited in their population reach and their integration into the wider medical system. Further research is required to understand the impact of advice and referral, cost-effectiveness, and willingness to pay for mHealth consultation services, but this research suggests that these services should be supported or even expanded.
Highlights
Telehealth, or mobile-based, remote consultation service has the potential to improve maternal and neonatal health outcomes in developing countries such as Bangladesh, where mobile phone subscription rates are very high [1] and there is disparity within the health system in the distribution of trained doctors and qualified medical professionals in urban and rural areas [2,3]
Approximately 3894 unique subscribers accessed the service for single or multiple consultations during the study period; 68.36% (2662/3894) of subscribers were from rural households, and 53.00% (2064/3894) of calls were made by pregnant women or new mothers
The consultations provided subscribers with valued medical advice and support, they were limited in their population reach and their integration into the wider medical system
Summary
Telehealth, or mobile-based (mHealth), remote consultation service has the potential to improve maternal and neonatal health outcomes in developing countries such as Bangladesh, where mobile phone subscription rates are very high [1] and there is disparity within the health system in the distribution of trained doctors and qualified medical professionals in urban and rural areas [2,3]. Research suggests that delay in seeking care is related to cost, inability to understand the severity of symptoms, and use of informal health care providers [4,7,8]. It is considered culturally inappropriate for women to seek maternal health care from male providers [9], yet female doctors are scarce in remote settings [2,9]. The service provides advice, primary diagnoses, prescriptions, and referrals to subscriber callers
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
