Abstract
When gathering news about public affairs, citizens may now choose from a broader selection of political “new media” outlets that provide programming closely aligned with their opinions and worldviews. This study explores whether partisan opinion-based communication such as that broadcast on talk radio influence the views of their audiences. It finds that between 2002 and 2004 Democrats who regularly listened to political talk radio developed distinctly cooler feelings toward President Bush and other high-profile GOP leaders. Although these findings provide no decisive proof of media effects, they do raise questions about partisan new media’s contributions to polarization in the electorate at large. As more partisan outlets become available, existing political cleavages may widen.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
