Abstract

The crisis of public opinion is a major challenge faced by the government in the Internet era, and the governance of the crisis of public opinion has always been the focus of attention of the academic community. In the governance of the crisis of public opinion, the governance subject is relatively single, and often the government departments are in a situation of fighting alone. From the perspective of cooperative governance, this paper discusses the following two issues: "Is it possible for individuals to participate in public opinion crisis governance?", "What affects the individual's willingness to participate in the governance of public opinion crisis". This paper argues that participation based on the perspective of local attachment has two action paths, namely, the irrational path of "local identity - emotion - willingness to participate in governance" and the rational path of "local dependence - risk perception - willingness to participate in governance".

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