Abstract
In the context of parent-to-parent advising in an online social network site for parents of adolescents and emerging adults, this mixed methods study examined how and how often advisors conveyed known and now-introduced advice source and message characteristics. Results indicated that while some common advice variables were frequently conveyed (i.e. advisor similarity and expertise), other commonly used offline message variables (decision confirmation and clarifying questions) were not. Conveyed most frequently, however, were variables not previously examined in advice theorizing—empowering, encouraging, and modeling.
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