Abstract

Tourism and other related industries are an inseparable part of globalization in the world economy. Global markets have encouraged the removal of many trade barriers while fostering the free movement of people and know-how across borders that have benefitted the tourism industry. Globalisation, hard competition and market-driven management are the fundamental characteristics of today’s tourism business and the need to co-build global connectivity for innovation is crucial to the survival of tourism enterprises and all parties involved in the development of global tourism.

Highlights

  • Since the beginning of the 80s and the start of globalization, global tourism is increasingly linked to other basic drivers of new global capitalism (Brondoni, 2016; Brondoni, 2014)

  • Changes in the consumption behaviour of younger generations should not be overlooked as their improved economic situation, employment and income enable them to actively participate in tourist movements and introduce changes in preferences focusing on new products while participating in their creation (Mihajlović & Zorica, 2014)

  • □ Venice lives off tourism, but must stem the growth of tourist flows and develop market-driven management plans focused on sustainable tourism to sustain the demand of 24 million visitors a year (70% day visitors) accommodated in hotels, B&Bs, guesthouses and private homes

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Summary

Introduction

Since the beginning of the 80s and the start of globalization, global tourism is increasingly linked to other basic drivers of new global capitalism (Brondoni, 2016; Brondoni, 2014). □ Venice lives off tourism, but must stem the growth of tourist flows and develop market-driven management plans focused on sustainable tourism to sustain the demand of 24 million visitors a year (70% day visitors) accommodated in hotels, B&Bs, guesthouses and private homes.

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