Abstract
Abstract Floriculture is very lucrative to small producers as it requires small land areas, with usually short production cycles. The region of Santa Catarina West in Brazil has growth potential in the cultivation of ornamental plants, although it is not practically observed, as the productive chain of this sector has little or no organization, making it imperative to study the causes of this problem. Therefore, the aim of this study was to characterize the productive chain, market, and commercialization of ornamental plants in Chapecó-SC. The proposed study was carried out in an integrated manner in Chapecó-SC, through structured interviews with farmers, traders, and consumers of flowers and ornamental plants. The study sample consisted of 45 consumers, 24 producers, and 18 commercial establishments. Only three producers of ornamental plants in Chapecó were identified among the participants interviewed, although 84% believed that the municipality has demand for floriculture products, and only 21% of the interviewees have thought about cultivating ornamental plants. The market and commercialization of flowers and ornamental plants in Chapecó are dependent highly on the supply of products from the state of São Paulo, especially form the region of Holambra. The commercialization is predominantly in supermarket chains, for ease of access to consumers. The primary factor affecting the commercialization of ornamental plants is the price, because a dearth of producers in the region leads to an increase in the price, especially due to the long transportation.
Highlights
Production and sales of ornamental plants in Brazil are commercially promising sectors
Despite the recent economic slowdown, with negative Gross Domestic Production growth (GDP) for the most part of 2014 to 2017, the returns from commercial floriculture have been on the rise
In 2014, state ornamental plant production accounted for only 7% of the area and 4% of national sales, according to Neves and Pinto (2015), who state that the underlining causes for such poor participation remain rather blur
Summary
Production and sales of ornamental plants in Brazil are commercially promising sectors. To maintain the same level of income, farmers tend to expand the scale of activities and increase the volume of production, increasingly concentrating the production to a limited number of establishments. In this way, the “squeeze on agriculture” promotes specialization in swine production and accelerated scale-up, without a guarantee of an economic return consistent with farmers’ social needs. The “squeeze on agriculture” promotes specialization in swine production and accelerated scale-up, without a guarantee of an economic return consistent with farmers’ social needs The result of this is a socioeconomic and environmental crisis occurring in the region as the family farmers are no longer able to follow this “race” for advanced technological change and scale-up and end up getting excluded from the production process (Mello, 2013)
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