Organizational Factors and Performance of Dairy Cooperative Societies in Kenya

Abstract

In this exploratory study an assessment of the relationship between organisational factors performance of the dairy industry in Kenya for cussing on two dairy cooperative societies in Kiambu County which boarders the City of Nairobi, was conducted. The relationship between management, milk marketing and training of staff members; and the performance of dairy cooperative societies was examined. Through a descriptive census survey on a targetpopulation of 80 comprising management and staff was conducted using structured questionnaires to collect primary data. The findings form the 58 respondents were that performance ofdairy cooperative societies was significantly related with management (p < 0.05) and training (p < 0.05). However, the relationship between milk marketing and performance was insignificant at p < 0.05 but only significant at p <0.1). It was also found that while management style had a strong negative influence on performance (t = - 4.1874, p <0.001) both marketing, and training had positive influence on performance (Marketing: t = 1.732, p = 0.089; Training: t = 8.512, p <0.001). The implication of these findings are that managers and staff of dairy cooperatives need to adopt management style and marketing which would positively contribute to performance. The cooperatives should continue emphasizing training since it had the greatest influence on performance.