Abstract
Many small-medium enterprises are to be close in the pandemic period. On the other hand, some SMEs still survive by making innovations in their business. Organizational culture is an essential thing in managing SMEs in Semarang City. Organizational culture in SMEs composes ethic organization and does with an example; makes code ethics and policy about ethics; has positive work environment; response fraud report constantly; does training about fraud care, and checks employee background. This study aims to answer the question of the role of organizational culture in management SMEs in Semarang City during the pandemic period. This study applies qualitative research with an in-depth interview with the owner of SMEs in Semarang City. SMEs do new culture organizational in their business management by switching from offline sales to the online sale, applying healthy protocol on offline sales, and using delivery services for goods or transfer money to avoid meeting directly with customers in the pandemic period.
Highlights
Data from the Semarang City Cooperatives and Micro, Small and Medium Enterprises Office shows that 1,538 SMEs in Semarang City businesses have been affected by the COVID-19 pandemic
The number of SMEs in Semarang City is 17,667, and data shows that 8.7% of SMEs in Semarang City are affected by COVID-19
This study aims to answer the question of how the role of organizational culture in the management of SMEs in Semarang City during the pandemic
Summary
Data from the Semarang City Cooperatives and Micro, Small and Medium Enterprises Office shows that 1,538 SMEs in Semarang City businesses have been affected by the COVID-19 pandemic. The impact of this pandemic varies from 25%, 50%, to 75%, which resulted in his business being stopped during the pandemic period. Organizational culture is formed when SMEs compile organizational ethics and manage them, for example: establish a code of ethics and policies regarding ethics; have a positive work environment; respond to fraud reports consistently; conduct training on fraud awareness; and background checks on employees [3]
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