Abstract

Abstract This book chapter understands the concept of organizational buying behaviour, explains the theories or frameworks that relate to organizational buying behaviour, describes the organizational buying process, explains the differences between organizational buyer behaviour and behaviour of the consumer as an individual, and explains the organizational buying behaviour in the context of food and drink.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.