Abstract
The aim of the paper is to specify, according to the classification used by Barney (1991) and Hall (1992), the tangible and intangible resources used by an organization to establish its environmental strategies. The study was carried out in corporation Seara Marfrig, which includes the poultry and pork division of the Marfrig Alimentos S.A. Group and is responsible for managing brands Seara, Mabella, DaGranja, Pena Branca, and has 30 plants located in various states of Brazil. As to the approach, this research work is focused on the qualitative aspect and uses the technique of semi-structured interviews and secondary collection of data from the company website. As for the procedures, it is classified as a case study. It was found that there is a predominance of intangible resources that are mobilized to enable the environmental strategy. Other features considered essential in this context of analysis and which were mentioned by respondents consist of culture, reputation, intellectual capital, knowledge, innovation, quality, reputation, brand, and finances. We conclude that the resources with value and rarity are capable of replication, but throughout a longer period of time and are linked to the culture and organizational routines specific to the company. Therefore, the contribution of this research is – from a monitoring exercise in an organization of the cold storage industry – a better understanding of the relations between the use of its resources and the implementation of environmental strategies in companies. Key words: Environmental strategy. Resource-based-view. Tangible and intangible resources.
Highlights
Hall (1992), los recursos tangibles e intangibles utilizados por una organización para establecer su estrategia ambiental
Otras características consideradas esenciales en este contexto de análisis y que fueron citados por los encuestados consisten en la cultura, la reputación, el capital intelectual, el conocimiento, la innovación, la calidad, la reputación de la marca y las finanzas
G) Faça uma breve descrição da trajetória da organização
Summary
Resource Based View (RBV) para análise da utilização de recursos organizacionais no relacionamento com o meio ambiente, Hart (1995) sugere que as organizações com capacidade de prevenção da poluição possuem maior sucesso na redução de emissões, de efluentes e desperdícios no uso de seus recursos. Já Darnall (2003) afirma que as capacidades ambientais são intensivas nos recursos humaR. O autor focaliza os recursos intangíveis da organização como fundamentais para viabilizar processos, produtos e serviços, bem como uma estratégia ambiental, mesmo sendo recursos de difícil mensuração. Tem-se como propósito neste artigo especificar os recursos tangíveis e intangíveis usados pela organização para estabelecer a estratégia ambiental vigente no Grupo. Marfrig S.A com ênfase na Divisão Suínos e Aves, conhecida por Nova Seara. A pergunta de pesquisa a ser respondida consiste em: Quais são os recursos organizacionais tangíveis e intangíveis usados para estabelecer as estratégias voltadas à sustentabilidade ambiental vigentes no. Grupo Marfrig S.A com ênfase na Divisão Suínos e Aves, conhecida por Nova Seara?. Apresentam-se a fundamentação teórica acerca das abordagens dos recursos, a metodologia para demonstrar a operacionalização do trabalho, a apresentação e análise dos dados e as considerações finais
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