OPTIMIZATION OF BRAND MARKETING STRATEGY OF INTELLIGENT TECHNOLOGY UNDER THE BACKGROUND OF ARTIFICIAL INTELLIGENCE

Abstract

With the progress of Internet technology and the rapid development of artificial intelligence, intelligent technology products rapidly grow up. However, influenced by many factors, the marketing status of this kind of product in recent years is not ideal, for example, big data leakage and other issues. Especially in recent years, because of the greater market competition, the marketing of intelligent technology brands is facing greater problems. i.e. purpose of this study is to analyze the current situation of brand marketing of intelligent technology under the background of artificial intelligence and propose the optimization strategy of brand marketing of such products, so as to promote the continuous improvement of brand marketing effect of intelligent technology. Based on artificial intelligence and the concept of brand marketing, through intelligent technology brand marketing investigation and experiment, the intelligent technology brand marketing status and current problems are analysed from marketing, product type, and product price, three-angle analysis of the factors that influence the marketing and Internet marketing, product quality, product pricing, and product development is put forward from the four angles of specific strategy of optimization of smart technology products’ brand marketing. i.e. experimental results show that the year-on-year growth rate of smart technology brand turnover is decreasing at the present stage. i.e. increase rate of the turnover in 2019 is only 3.24%, far lower than that in 2015, and the growth rate of the turnover decreases by about 33%. At present, there are many problems in the marketing strategy of intelligent technology brands, and the optimization of marketing strategy is an urgent problem to be solved.