OPTIMALISASI PARKIR TERHADAP PENDAPATAN PARKIR DI PLAZA SURABAYA

Abstract

Plaza Surabaya is one of the shopping centers in the city of Surabaya with a large parking area. This strategic location has the effect of increasing activity so that it can reduce the comfort of visitors entering and leaving the parking area. According to some people, the prevailing parking rates are considered quite expensive when compared to the facilities provided. The purpose of this study is to optimize parking conditions with additional facilities followed by several alternatives including alternative 1, namely increasing tariffs and alternative 2, progressive tariffs. The data needed in this study are vehicle parking survey data, questionnaires, existing parking plans, and parking operational costs. To obtain primary data, direct observations were made in the field during mall operating hours. The observation process was carried out in a limited situation because it coincided with the Covid-19 pandemic. The results of the analysis show that the parking turnover rate is 2 vehicles/SRP/day for cars and motorcycles with a net income of Rp. 3,468,960,000, - and a motorbike of Rp. 1,460,000,000,- in a year. The value of the WTP rate based on the type of work is Rp. 6.955,-. In the 60o angle parking pattern, the car and motorcycle parking capacities are 650 SRP and 673 SRP. Optimum parking income is in alternative 1 obtained Rp. 5,694,000,000,- for cars and motorcycle parking revenues of 2,456,450,000,-