Abstract
Virtually all previous research on touch avoidance was conducted in the Northeast region of the United States (U.S.). The present study replicated and extended Andersen and Leibowitz' (1978) research on touch avoidance by testing hypotheses for nearly 4,000 subjects at 40 universities from all socio-cultural regions of the United States. Results confirmed previous research, with the pattern of results at each of 40 universities showing considerable consistency. Opposite sex touch avoidance was higher for females than males, was positively related to communication apprehension, and was negatively related to verbal predispositions to communicate, open communicator style, and self-esteem. Some regional variations were uncovered, but they failed to correspond to political or cultural taxonomies of U.S. regions. Ideas for future research on regional patterns of communication and on touch avoidance are discussed.
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