Abstract
The lifestyle trend of “Back to Nature” is widely adopted by the people of Indonesia, especially urban residents who adopt a healthy and practical lifestyle and use natural-based products, one of which are fashion products. Many local brand designers respond to this lifestyle by creating clothing with natural fiber-based ingredients that can be used for daily activities, but this method is seen as not yet widely implemented in home living products. Therefore, the authors see a business opportunity that can be developed in the realm of the creative industries, especially home living products by adding elements of natural fiber fabric utilization and other textile craft techniques to the millennial market. This study uses a qualitative method with a business opportunity planning approach. The biggest reason for this is that the adoption of more environmentally friendly methods for the Indonesian fashion industry can be seen to provide many broad benefits.
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