Abstract
To promote the spread of Marxism is a long-term mission of the Communist Party of China, who has achieved the improvement both on the depth and width of spread of Marxism, expanded distribution channels, achieved a high degree of public recognition, but also faces challenges like the weakening of demonstration effect of propagation, correlation between content of dissemination and audience is not prominent, communication channels interfered by the “noise”, spread object is lack of self-awareness, and urgent needing to improve the dissemination effect. This requires to deeply analyze the reasons for the formation of the challenges, strengthen demonstration effect of party cadres’ “unity of sincere and behavior”, promote Marxism theory into concrete policies and institutions, create a Marxism network communication platform with sound regulatory mechanisms, enrich ordinary people’s material and culture life, and thus enhance the attractiveness, influence and vitality of Marxism.
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