Abstract
This research determined the operational strategies of online food delivery businesses in Camarines Norte, Philippines. It assessed the profile of the online food delivery businesses in terms of number of riders, initial capitalization, form of business organization, commonly used digital platform and average weekly deliveries; the operational strategies being implemented and the problems encountered on the aspects of resources and processes. Findings revealed that majority of online food delivery businesses have 11 to 15 riders, under sole proprietorship, uses social media platform, with 201 and above weekly deliveries. The operational strategies of online food delivery businesses include: monitoring of riders’ performances, use of cellular phones, desktop, tablet and laptop for monitoring customer needs; optimizing marketing budget through utilization of low-cost marketing campaigns and promotions; promotion using various social media platforms; and updating customers with their transactions from time-to-time via chat or Short Message Service (SMS). The problems encountered by online food delivery businesses are shortage of available riders during peak hours and threat of new entrants. The study recommended for food delivery business owners to revisit the human resource plans and create operations manual to provide clear guidelines and processes in implementing their operational strategies which are significant to their daily operations.
Highlights
In a global perspective, businesses aim to remain competitive and sustainable that is why they continue to evolve and adapt to the changing business landscape
It used quantitative approach because it described the profile of the respondents, the operational strategies implemented, and problems encountered by the online food delivery businesses
The respondents were purposively selected and they comprised of the owners of the 30 existing registered online food delivery businesses operating in Daet, Camarines Norte based on the list requested from Local Government Unit (LGU) of the same municipality in 2021
Summary
Businesses aim to remain competitive and sustainable that is why they continue to evolve and adapt to the changing business landscape. In the Philippines, the operations of online delivery businesses is supported and governed by the Republic Act No 8792 known as an act providing for the recognition and use of electronic commercial and non-commercial transactions, penalties for unlawful use and other purposes It is where the state acknowledges the indispensable role of information and communications technology (ICT) in the development of the nation; the topmost responsibility of the private sector in contributing investments and services in ICT; the demand to create, with suitable training programs and organizational policy changes, human resources for the information age, a labor force proficient in the use of ICT and a population capable of operating and employing electronic appliances and computers; to guarantee system security, connectivity and neutrality of technology for the national benefit
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Current Science Research and Review
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
