Abstract
Entrepreneurial framing refers to the use of rhetorical devices by entrepreneurs to construct meaning around their novel endeavors and to influence audience engagement by focusing attention on selected salient features of their ventures. There is increasing recognition among scholars that entrepreneurs legitimize their ventures and the broader fields within which they operate through framing. Yet, there is no unifying framework to bring together existing theoretical perspectives on entrepreneurial framing and to make sense of their underlying mechanisms. This panel symposium will bring together scholars working in this area to reflect on the current state of entrepreneurial framing literature with the intention to: (a) develop a common future research agenda, and (b) generate new conversations on entrepreneurial framing processes and their effectiveness.
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