Abstract
OVERVIEW:This paper describes a new business model for advancing NASA human health and performance innovations and demonstrates how open innovation, including the use of crowdsourcing and technology solution sourcing services, shaped its development. A 45 percent research and technology development budget reduction drove formulation of a strategic plan grounded in collaboration. We describe the strategy execution, including adoption and results of open innovation initiatives, the challenges of culture change, and the development of a knowledge management tool to educate and engage the workforce in the new strategy and promote culture change.
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