Abstract
The Covid-19 global pandemic has threatened the global economy; and pose serious daily challenges to companies, organizations, and firms worldwide. Our paper focuses on the adaptations to changes made by retailers through their online retail systems in response to the COVID-19 pandemic of 2020 & 2021. This study begins with the benefits of online retail then explaining the differences between thriving and failing businesses. These changes are derived from CDC recommendations and guidelines that drove businesses to implement new marketing and business techniques and resort to online sales. Also discussed are the challenges of online retail systems such as security and fraud, customer loyalty and trust, inventory management, and malfunctions of online retail infrastructure. These challenges lead our paper into the complications of any business which failed to adapt to the pandemic. Furthermore, we highlight implications for theory and research.
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