Abstract

In an earlier study, the authors found evidence that supported a framework predicting that consumers of Internet news sources held more extreme political views and were interested in more diverse political issues than those who solely consume mainstream television news using data covering the period April 2000 to June 2007. In this essay, they test whether the same patterns hold using data from the 2008 National Annenberg Election Survey online panel conducted during the 2008 presidential election cycle. The authors combine insights from theories of selective media exposure from political communication and social psychology with economic theories of differentiated products markets to develop a theoretical framework for understanding how the Internet continues to impact the U.S. political news market. The driving force behind this framework is the dramatically lower cost of production for Internet news sources relative to traditional television news.

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