Online copyright protection and innovation

Abstract

PurposeThis study aims to explore the policy‐making mechanism of the Organisation for Economic Co‐operation and Development (OECD) on innovation and the US practice in identifying policies on online copyright protection and innovation. The research findings provide valuable implications for emerging economies like China.Design/methodology/approachFor data collection, this study adopted field observation of online interactions. Guided by the democratic paradigm of the civil society, state, and market and the theory of the government's roles as a broker, advocator, and facilitator, thematic analysis was applied to analyze the 150 purposively selected comments of US internet stakeholders for emerging themes and implications.FindingsWhile the USA exemplified the OECD guidance by reaching out to all internet stakeholders, most of whom call for a neutral internet and reduce innovation barriers through technological and market solutions, the US online copyright protection policies are expected to bring incentives fairly to all internet stakeholders rather than the historically weighted copyright holders and content industries.Originality/valueThis study is the first academic effort in exploring the US practice of the OECD innovation guidelines by identifying online copyright and innovation policies. The implications of this study are valuable to not only the internet policy‐makers of the OECD member countries but also emerging economies, especially like China which desires long‐term innovation but keeps censoring the internet with its growing firewall.