Once in Orange Always in Orange?: Logic De-identification During Institutional Transition

Abstract

Individuals within society are shaped by the institutional logics with which they have come to identify. In this paper I explore the persistence of logic identification during institutional transition, examining how institutionalized actors might de-identify with logics. My findings reveal that identification with institutional logics is resilient, that is, enduring, in the face of institutional transition even when identification with these logics is unproductive and potentially harmful. I find that identity work can be constrained by institutional scripts derived within logics and can prevent individuals from de-identifying from logics. However, my findings also reveal that identification with institutional logics can be deactivated though reflexive identity work. This identity work involves opening up and talking straight through introspection to envision possible change. Sustained de-identification through reflexive identity work is supported and enabled by the availability and accessibility of altern...