Abstract
Nowadays, people from different languages and cultural backgrounds are getting closer and closer. Therefore, intercultural communication covers various fields. According to Ren Zhengfei's speech at the briefing session of the Public Relations Strategy Outline, this paper takes the Sino-US values as a target and conducts comparative research from the perspective of intercultural communication in order to better understand the differences of values between Chinese and the United States. The research of different values can not only help Chinese and American people to reduce conflicts and misunderstandings during cross-cultural exchanges but promote Sino-US cooperation and exchanges in order to achieve mutual benefit and win-win results.
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