On the Frontlines of Tragedy: Journalistic Role Conceptions and Ethical Values Following the UCC Shooting

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ABSTRACT The 2015 Umpqua Community College shooting serves as a case study to investigate how local journalists interpret their role conceptions and ethical duties when covering school shootings, and how these considerations influence coverage of the victims and shooters. The study is guided by the fundamental question: what do journalists owe the public when these tragedies occur? To interrogate how journalists should cover these tragedies and best serve the public’s need to know the study is grounded in feminist care ethics. Qualitative interview data from local journalists was triangulated with a framing analysis of local news stories on the shooting to examine how role conceptions relate to content. Moreover, a comparative content analysis between the local news outlet, The Roseburg News-Review and The New York Times was conducted to more closely examine the influence of proximity to the affected community on framing decisions. Findings indicate discrepancies between journalists’ stated role conceptions and content decisions with regards to use of the shooter’s name and photo. Proximity to the affected community served as an influencing factor upon framing decisions particularly with regards to treatment of the shooter, and reference to the topics of politics and gun control.

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