Abstract

In globalization culture is capitalized and invested as a commodity. But the commodified culture not only makes money for an exporter but also disseminates its cultural values with another culture. Both the success of the film Wolf Warrior (II) at home and its failure to be a hit abroad lend weight to the argument. The pros and cons about it evidence the on-going status quo of cultural exchange in One Way One Belt (“The Belt and Road Initiative”) the Chinese global project. Therefore this research makes endeavors to prove the power that story telling particularly the narrative trinity: event, plot and story make money on the one hand and on the other works as site of pedagogy where people learn and experience. This way people find the power as such congenial and innocuous. Thereupon the film director Jing Wu chooses the events as can be seen in the film and “strings” them in such a way that the Chinese viewers are mad about it whereas the viewers abroad especially those in the West sort of turn it down. The striking contrast in box office suggests the fact that cinematic experience is a process of negotiation between director and film goer, which Director Wu has to take into good consideration if he expects to make a hit with his film next time abroad.

Highlights

  • Context: “One Way One Belt”To key in “one way one belt” (“The Belt and Road Initiative”) at Baidu Search, one will find it interpreted almost unanimously as “a world-wide economic zone” in which globalization spurs China into an economic co-development with the zonal countries for a win-win result

  • In globalization culture is capitalized and invested as a commodity

  • The release and reception of the Chinese film Wolf Warrior (II) at home and abroad can be a platform to view the intricacy of soft power exportation

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Summary

Context: “One Way One Belt”

To key in “one way one belt” (“The Belt and Road Initiative”) at Baidu Search, one will find it interpreted almost unanimously as “a world-wide economic zone” in which globalization spurs China into an economic co-development with the zonal countries for a win-win result. Given the historical “Silk Road” from which this “one way one belt” evolves, this Chinese blue print cannot be fully implemented without the accompaniment of cultural exportation. For whether it is economic development or daily consumption of goods or purport of spread of religious doctrine, it all concerns itself with “the way of life and behavior”. In the whole rescuing process Feng Leng displays a relentless series of action sequences featuring martial arts, combat, gun battles, car chases, a tank battle and pretty much anything else one can think of He even stops a flying grenade with a box-spring mattress, discards the grenade so that it only destroys a nearby car. The convoluted plot involves an epidemic of a deadly disease for which the Chinese doctor is attempting to find a cure, it’s basically an excuse for the star’s charisma enhanced by his athletic prowess, which makes the hand-to-hand combat arresting, especially a brutal brawl between him and Grillo that provides a fitting climax

Achievements in Box Office at Home
Achievements in “Winning Viewers’ Heart”
The Problems at the Foreign Market
Conclusion
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