Abstract
The article concerns the problem of the constitutive features of the communicative situation of apology. The author discusses methodological and linguistic characteristics of inter-personal and public apology described in modern Russian monographs. Critical analysis is given to rationalization of apology in these principal approaches: responsive discourse modeling; speech genre modeling; interactive modeling; complex algorithmic modeling; model speech act representation; contextual perception; linguo-cultural discursive-etiquette manifestation; socio-typological manifestation.
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