Abstract
In this paper, a review of the kind of omissions and errors encountered in the management of public relations will be conducted. Relations with the media still represent an important part of many marketing programs, but are much more accomplished when public relations are an integral part of strategic management when managers allow PR to contribute to the success of an organization in different ways. In this regard, it is important to distinguish between public relations that exist all around us and the professional practice of public relations.
Highlights
Tada počinje razvoj odnosa s javnošću kao posebne stručne delatnosti, dok je 1947. godine osnovano, a 1955. godine i međunarodna asocijacija za odnose sa javnošću. [1 str 46] Odnosi s javnošću, kao što već sam naziv kaže, bave se načinom na koji se ponašanje i stavovi odgovornih pojedinaca, organizacija i vlada međusobno prepliću
Velike organizacije će sigurno imati marketing odeljenje i odeljenje za odnose s javnošću
We should bear in mind that maintaining good relations with the public, i.e. more accurately with a focused target audience, is important for a well functioning system of integrated marketing communications, which as integrative communicative activity - in one sense or another, in one way or another, include public relations
Summary
Apstrakt U radu će biti prikazan osvrt sa kakvim se propustima i greškama susreće menadžment odnosa sa javnošću. Odnosi sa medijima još uvek predstavljaju važan deo mnogih marketing programa, ali se mnogo više postiže kada odnosi sa javnošću čine sastavni deo strategijskog upravljanja i kada se menadžerima PR omogući da doprinose uspehu jedne organizacije na različite načine. U tom pogledu veoma je važno napraviti razliku između odnosa sa javnošću koji postoje svuda oko nas i profesionalne prakse odnosa sa javnošću. Ključne riječi: Bazična određenja odnosa sa javnošću, uloga i domeni delovanja odnosa sa javnošću, tehnike u odnosima sa javnošću
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